Franchising

UK's PizzaExpress to enter US

Photo: PizzaExpress

December 27, 2024

U.K. pizza brand PizzaExpress is entering the U.S. market. The brand is set to debut in Florida in 2025, according to a press release.

PizzaExpress was founded by entrepreneur Peter Boizot, who opened his first location in the 1960s in Soho, London. The brand will celebrate its 60th birthday in 2025.

Franchise group Purple Square will bring the brand to Florida.

"To debut in the U.S., it was vital to find an experienced franchise partner who shares our passion and vision to deliver delicious pizzas while simultaneously offering a unique dining experience," Chris Holmes, CDO at PizzaExpress, said in the press release. "With Purple Square, we're confident we've found the perfect partner to help raise the bar for pizza in the United States. Together, we're bringing the best of PizzaExpress to new audiences, the home of affordable everyday celebrations, where showtime meets dinnertime — whether you're dining with family, mates or dates."

Purple Square is led by fellow Brit and CEO and President Vik Patel, operates over 245 franchise locations across 15 states.

"This is a full circle moment to bring a brand I've loved and grown up with in London to a new market eager for an elevated pizza experience," Patel said in the press release. "We know this concept has the potential to resonate with U.S. consumers in a truly unique way. Walking into a PizzaExpress location is a one-of-a-kind experience, designed to welcome everyone — whether you're bringing the kids out for a slice or soaking in the energy of live music. We're thrilled to introduce its rich legacy, inclusive atmosphere, and affordable price points to our home state of Florida. This is just the beginning of a journey we're confident will inspire a new wave of dining experiences across the country."

PizzaExpress has nearly 360 locations in the U.K. and Ireland and an international presence across Europe, Asia, the Middle East and more.