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Uno Chicago Grill opens in Dubai mall
January 28, 2009
BOSTON -- Uno Chicago Grill has opened a restaurant in the Mall of Dubai, the world's largest mall.
The location is one of several new openings in the area for Sofra LLC, the master licensee for Uno in the Middle East. Sofra has signed a 20-unit development deal covering nine countries: Qatar, the United Arab Emirates, Saudi Arabia, Lebanon, Egypt, Kuwait, Jordan, Oman and Bahrain.
Uno's lead chef and concept team have made menu and restaurant design changes to reflect the cultural and taste preferences of diners in each area. For example, several of the new restaurants have separate entrances and dining areas for single men and families. Pork dishes, as well as alcohol, have been removed from the menu and Halal-certified meats are featured.
"There is a clear acceptance of Western brands in the region, as long as they are sensitive to local cultures," said Frank Guidara, CEO, Uno Chicago Grill. "And, unlike the current economic climate here in the United States, entrepreneurs in the Middle East have access to the financial resources needed to develop global concepts."
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