Food & Beverage
UNO Pizzeria & Grill launches virtual Detroit-style pizza brand
May 16, 2022
UNO Pizzeria & Grill has introduced a virtual brand called Detroit Pizza Works featuring Detroit-style pizza. Detroit Pizza Works was launched in November of last year on major Delivery apps — Door Dash, Uber Eats and Grubhub, according to a press release.
"The feedback we've received from our guests is that we've absolutely 'nailed it,'" Erik Frederick, CEO, said in the release. "Even though UNO's is the birthplace of, and is known for deep dish pizza, we also make a spectacular Chicago-style thin crust pizza. Our customers have grown to trust us to provide quality pizza varieties. And if a new great style comes along we will always explore the possibilities to expand our product offerings. With Detroit Pizza Works, we wanted to stay true to the classic Detroit-style pizza and think we have a top-of-the-line pizza to offer. The Virtual Kitchen marketplace gives us the opportunity to open up to entirely new guests and markets."
Based on the overwhelming success of the Detroit Pizza Works virtual brand, UNO is now offering Detroit-style pizza in select restaurants as an LTO for takeout and delivery only. It will be offered for dine in at many UNO restaurants in June.
UNO Pizzeria & Grill operates 80 company-owned and franchised restaurants in 18 states and the District of Columbia, India, and Saudi Arabia.
