Food & Beverage

Uno Pizzeria & Grill partners with Ritual Zero Proof spirit alternative

Photo: Uno Pizzeria & Grill

January 3, 2024

Uno Pizzeria & Grill has partnered with Ritual Zero Proof, a spirit alternative, to create non-alcoholic cocktails that have the taste, bite and experience of traditional spirits, according to a press release.

Starting January 6, just in time for Dry January, pizza lovers will be able to order from a selection of Ritual cocktails at 71 Uno Pizzeria & Grill locations nationwide, including a non-alcoholic Margarita, Hurricane, Old Fashioned and Peach Mule.

"Broad adoption at restaurants is the next step for the non-alcoholic category. It's exciting to see a major player like Uno Pizzeria & Grill recognize the importance of providing options that allow guests to enjoy the experience of a well-crafted cocktail even when they don't want alcohol. It's a new hospitality standard that we are certain others will follow," Marcus Sakey, Ritual Zero Proof co-founder, said in the release. "Like vegetarian and gluten-free options, people want choices when they go out to eat. It's time for the same power of consumer choice to extend into all beverage menus."

"We are always looking for tasteful ways to meet consumer demand for better-for-you alternatives that don't detract from the dining experience," Uno Pizzeria and Grill Director of Marketing Chris Dellamarggio said in the release. "When we identified the opportunity to expand our beverage menu for the mindful drinker, we knew it had to be with Ritual Zero Proof, which is as good as it gets. We couldn't ask for a better partner to help us offer an expanded line of zero-proof cocktails to our valued guests."

Uno Restaurant Holdings Corporation includes approximately 80 company-owned and franchised Uno Pizzeria & Grill and Pizzeria Uno branded restaurants located in 17 states, and the District of Columbia, India, and Saudi Arabia.