Catering

Valsoft acquires MonkeyMedia

Photo: Valsoft

May 5, 2025

Valsoft Corp. Inc., a Canadian company specializing in acquiring and developing vertical market software businesses, has acquired MonkeySoft Solutions from ezCater, marking Valsoft's entry into the restaurant technology sector.

"MonkeyMedia has built an exceptional reputation in the restaurant catering industry," Antonino Piazza, investment partner at Valsoft, said in a company press release. "The team's passion and unwavering commitment to best-in-class partner support were key drivers of our enthusiasm to invest. We're thrilled to welcome Ben Pidduck to the business and to have him join our leadership team alongside Darrin Winning, Tony Pavic, and Elena Surkova. Together, we look forward to building on MonkeyMedia's outstanding legacy."

Valsoft's acquisition marks the start of an exciting new chapter for MonkeyMedia, aid Ben Pidduck, managing director of MonkeyMedia.

"We're building on a strong foundation — a product that has served the restaurant catering industry for decades — and are now positioned to deliver even greater value to our partners," he said in the release. "With the backing of Valsoft and the guidance of our experienced management team, we're thrilled to renew investment in the Monkey platform and sharpen our focus on our partners' evolving needs."

Founded in 2002, MonkeyMedia provides integrated catering management software solutions for restaurant chains. It will continue to operate independently, retaining its team and service commitment while leveraging Valsoft's resources to help drive growth.