Food & Beverage

Yum China launches balanced diet campaign

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September 13, 2021

Yum China is launching a campaign to promote balanced diets by offering customers more fruit and vegetable options. The campaign will affect 6,000 KFC, Pizza Hut and Taco Bell stores nationwide, before gradually expanding to more stores in China, according to a press release.

A core component is the "Fruit and Vegetables 100+" program that encourages customers to add at least 100 grams of fruit and vegetables to their meals. KFC, Pizza Hut and Taco Bell will also launch a series of new and updated fruit- and vegetable-based products in China, while leveraging digital platforms to raise public awareness of nutrition and healthy eating.

Yum China regularly reviews its ingredients and through ingredient optimization has reduced the amount of salt, sugar, and oil in its recipes. KFC alone eliminated about 118 tons of salt from its products between 2018 and the end of 2020. In addition, in 2020, Yum China became one of the first restaurant companies to introduce plant-based products to China when it launched plant-based beef burgers and chicken nuggets at KFC, plant-based beef burgers at Pizza Hut and plant-based beef and pork tacos at Taco Bell.

Yum China operates 11,023 restaurants in more than 1,500 cities as of the end of June.