QSRweb Podcast

Huddle House-Perkins hustling toward pandemic-era marketing moves

Hustle - noun: meaning busy movement and activity. Many restaurant brands have embraced the term "hustle" over the past year to navigate the pandemic-era landscape. Here's Huddle House's CMO's story.

Photo: Huddle House-Perkins

September 18, 2020

Podcast Summary

Ever since the pandemic first began shaking restaurateurs' existences to the core, many brand leaders have worked to tilt their menus toward comfort food. After all, nothing reassures us more in troubling times than a familiar flavor or recipe.

(Left to right) Alison Delaney and Brian Giannone. (Photos provided)

But when it comes to comfort food and down-home cooking, Atlanta-based Huddle House-Perkins has always had it covered. That doesn't mean, however, that the brand didn't have to hustle to catch up with the pandemic-era customers' demands for heightened safety measures and more contactless, out-of-restaurant options.

On today's QSRweb podcast, Huddle House-Perkins CMO Alison Delaney joins Brian Giannone, vice president of client development at data marketing company, Epsilon, to show how this dine-in-centered brand is attracting out-of-restaurant customers.