Case Study
How Big Chicken Is Using Guest Feedback to Fuel Franchise Growth
June 10, 2025
Big Chicken uses Ovation to identify system-wide issues and improve the guest experience across its growing franchise network. By catching trends like missing sauces in to-go orders, they implemented simple fixes that dramatically reduced negative feedback. Ovation also helps them recover unhappy guests and turn one-time visitors into loyal regulars.
About The Sponsor
Ovation
How Great Restaurants Get Better - Guest Experience Management Platform
Ovation is a guest experience platform for multi-unit restaurants that starts with a 2-question survey to drive revenue, streamline guest recovery, and easily improve operations. Thousands of restaurants, including leading brands like Dave's Hot Chicken, use Ovation to get more feedback, recover guests in real-time, and improve.
