Webinar
Is restaurant marketing broken? Find out what is working, and the techniques needed to drive growth
October 7, 2021
Traditional marketing doesn't work like it used to. Find out why and what is working and how you can use these techniques to drive growth.
It's getting harder and harder for restaurant brands to drive incremental revenue. Relying on traditional mass marketing techniques risks missing a lot of customers and missing the mark with the ones you do reach. Here's why:
- One third of consumers say the ads they see are inappropriate or irrelevant.
- Two thirds say they hate ads because they are annoying or intrusive.
- And 84% of consumers say intrusive ads create a poor opinion of the brands being advertised.
So, if marketing is broken, what's the fix?
Watch the fast-paced webinar featuring Jamie Turner and Chuck Moxley, authors of "An Audience of One," as they discuss the three major consumer shifts that are upending restaurant marketing and how brands are driving significant increases in guest frequency and spend by embracing one-to-one marketing.
They share insights from newly released benchmarks based on analysis of more than 10 million promotion redemptions from nearly 4 million consumers across multiple restaurant brands over three years. Watch to learn:
- What types of offers really matter?
- The dramatic impact of personalization on offer performance.
- How much is an opted in one-to-one consumer worth?
You'll also hear from Deena McKinley, Chief Marketing Officer of Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches, about why they are embracing the shift to one-to-one marketing and how it's impacted their bottom line. And why building a digital audience is more important than ever for restaurant brands.
About the Presenters
Deena McKinley
Chief Marketing Officer
Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches
Deena McKinley is Chief Marketing Officer of Papa Gino's Pizzeria and D'Angelo Grilled Sandwiches, two iconic local New England brands established in the 1960s and much-loved by New England natives. With 20 years of experience with national, regional, and local multi-unit restaurant concepts, Deena oversees digital, brand, and local marketing, guest journey, strategic marketing planning, catering and guest experience for both brands.
Jamie Turner
Internationally recognized author, university professor and management consultant
Jamie speaks about leadership, persuasion and marketing at events and conferences around the globe. He was recognized as a top 10 speaker by CareerAddict (along with Ariana Huffington, Daymond John and Gary Vaynerchuk). His client list includes The Coca-Cola Company, AT&T, Microsoft, Verizon, SAP, T-Mobile and Holiday Inn. You may have seen Jamie in Inc., Entrepreneur, Business Insider or Forbes. He's also a regular guest on CNN and HLN, where he delivers segments on marketing, persuasion, and leadership. Jamie is the co-author of several business books, including An Audience of One (to be published by McGraw-Hill in October of 2021).
Chuck Moxley
Senior Vice President of Marketing
Mobivity
Chuck is a marketing practitioner with more than 25 years' experience on both the brand and agency sides of marketing. He's the senior vice president of marketing for Mobivity, whose clients include many leading QSR and fast casual brands. Chuck has developed innovative marketing programs for dozens of brands including Chick-fil-A, Lee Jeans, Subway, AT&T, Pepsi, Citgo, NFL and Sears. He is one of the nation's leading experts on the convergence of technology and marketing and speaks frequently at corporations and industry trade organizations on digital marketing, digital identity and the ethical use of data and its impact on business and society. He co-authored the book An Audience of One with Jamie Turner.
