Webinar

The Loyalty Iceberg: Creating Human Centered Experiences

April 21, 2022

For a long time, customer loyalty has focused on two things: signups and discounts. The commonly accepted thinking was to capture email addresses and send promotions in order to increase transactions. In sum, traditional loyalty equals transactional loyalty. But we now know that when it comes to creating enduring customer relationships, transactions are just the tip of the iceberg. A customer must choose your brand over the competition over and over – and for reasons beyond price. The experience has to be about more than just the transactional cycle of spending money to earn rewards in order to spend more money. From identifying and understanding your customer base to removing friction and adding value, we explore creating the kind of engagements that result in true loyalty to help you retain customers, driving more revenue from those relationships and succeeding in beating out the competition.

Meet the speakers

Catherine Saab
Product Manager, Consumer Marketing
NCR Corporation

Catherine manages the product strategy, development and roadmaps for the consumer marketing solution within the hospitality division. Originally from Charlotte, North Carolina, Catherine is a Clemson University graduate and enjoys boating, skiing, hiking, cooking and reading in her free time.

Andy O'Dell
Chief Strategy Officer
Clutch

Andy is a founder at Clutch, a customer data and marketing platform, and leads strategy, sales, partnerships, marketing and thought leadership. A Washington DC and West Chester, PA native, Andy likes to spend his free time outdoors year-round and coaches youth travel soccer and lacrosse for both of his daughters.