Webinar
Tying it all together: how restaurant marketing leaders measure and quantify impact in an increasingly omnichannel world
September 9, 2021
The restaurant industry has been thrust into a new omnichannel reality that's upended not only the dining experience, but the tactics marketers use to drive key business outcomes like customer acquisition, loyalty and sales growth. Watch this event to learn directly from leading marketers about how they are honing new tactics and leveraging new technologies to bring real business value and prove marketing's impact.
Meet the panelists
Kamron Moore
Senior Director
Cardlytics
Before starting with Cardlytics in 2018, Kamron was a Senior Partner with Moroch leading the McDonald's account where he worked with several advertising groups in the Midwest. Kamron currently works with Cardlytics restaurant clients to develop extremely targeted, data-driven ad campaigns that deliver incredible investment returns.
Laura Sporrer
Senior Marketing Manager
Teriyaki Madness
Laura began her intern-to-innovator career path in the restaurant industry 15 years ago. Currently Sr. Marketing Manager at Teriyaki Madness, Laura has driven success with brands like Quizno's and HuHot Mongolian Grill. Past responsibilities have run the gamut: franchise marketing; campus, airport, and other non-trad development; FDD management; market development and planning; public relations; local shop marketing strategy and management. Always bringing a keen, creative eye, Laura focuses on employing nimble strategies to adapt to the current climate for Teriyaki Madness, which was recently named the nation's fastest-growing restaurant chain by Restaurant Business.
Stephanie Bauer
Director of Marketing
The Piada Group
Stephanie's experience in the restaurant industry is multi-faceted. Starting as a grass roots marketing coordinator for Chipotle Mexican Grill, she found herself drawn to operations and eventually became the Director of New Restaurant Openings, leading a team who was tasked with opening over 200 restaurants a year. Stephanie learned the franchise side of the industry while she served as the Division Marketing Manager for Wendy's, managing the marketing plans and strategy for the Midwests 1,000+ restaurants. She currently is the Director of Marketing for Piada Italian Street Food, a brand that prides itself on its genuine hospitality and thoughtfully prepared food and was named one of Fast Casuals Top 100 Movers and Shakers in 2021.
