With limited time offers (LTOs) gaining popularity, it is vital that restaurants ensure consistent delivery across all of their locations. Dive into this eBook and discover the three keys to a successful LTO launch.
Many more brands are stepping up to the plate to tackle diners' concerns about food allergens by using everything from staff training to detailed menu item ingredient information. There's good cause for these measures since it's not only the right thing to do for customers' safety, but it's great for improving brand loyalty, too.
Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.
Pizza brands of all ilk are investing time, cash and other resources into truly rewarding loyalty initiatives that prompt continued engagement. But, the prevalence of loyalty programs today demands innovative reward strategies that cut through the noise and build rapport with consumers.
One of the more eye-opening sessions at this Fast Casual Executive Summit in Nashville this month was a quick, question-filled hour-long chat with a varied panel of millennials about what gets their restaurant business and what does not.
Pieology Pizzeria opened its latest endeavor this week, Pieology Pizzeria R&D, a restaurant concept that gives customers a voice in the chain's decision-making about menu items and flavor combinations.
Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.
If you want to get an idea about how important it's become for restaurants to have a sound mobile strategy in 2017, the large crowd that gathered to listen to a session about loyalty at the National Restaurant Association's annual trade show this past weekend in Chicago will give you an indication of what's at stake.
Restaurants invest a lot in loyalty programs, but one massive study just completed by operational strategy company, Accenture, says a lot of that money is currently wasted because their data shows the programs often miss their mark, according to a news release.
The new year is fast upon us, and with it comes new opportunities for restaurant brands to surprise and delight their customers with engaging and rewarding experiences. A well-designed, innovative loyalty program can help you get there. But technology is fast changing customer expectations, so it’s vital to refresh and reimagine the possibilities.