Music plays a big part in customer experience

by Alicia Kelso — Editor, QSRWeb.com

Playlist variety, volume and quality are key factors in guests' intent to return to a restaurant.

Mellow Mushroom launches Home Grown Harvest promotion

Atlanta-based Mellow Mushroom Pizza Bakers kicked off a company-wide promotion centered on fall inspired flavors. The promotion, The Home Grown Harvest, runs…

Santa Clara's Pizz'a partners with Meals on Wheels

October 2, 2011

Santa Clara, Calif.-based Pizz'a Chicago will donate 10 percent of its sales Oct. 4 to the Bay Area Meals on Wheels organization.

Domino's delivers fire safety awareness

October 2, 2011

Domino's Pizza is once again teaming up with the National Fire Protection Association (NFPA) and Sparky the Fire Dog to deliver fire safety messages to homes…

Straw Hat Pizza raising funds for Breast Cancer Foundation

September 28, 2011

In recognition of October as National Breast Cancer Awareness Month and National Pizza Month, Straw Hat Pizza will hold a month-long fundraiser at its units…

Domino's UK gets a boost from gourmet line

September 28, 2011

Domino's Pizza launched its Artisan Pizza line earlier this week in the U.S.

New Straw Hat Pizza marketing campaign features Garfield

September 27, 2011

Straw Hat Pizza has licensed the famous Garfield cartoon character from creator Jim Davis and Paws Inc. as part of its new marketing campaign.

Report: Facebook activity up for restaurant brands

September 27, 2011

Facebook activity accelerated for many restaurant bands in September. A report from social media benchmarking/intelligence company Unmetric found that 15 top…

Report: Customers tend to patronize independent restaurants over chains

September 26, 2011

Battling with low-operator and consumer confidence, rising food costs and a lack of corporate support, independent restaurants can be hit hard in these poor…

Domino's goes gourmet with launch of artisan pizza line

September 26, 2011

Domino's has launched what it calls its highest-quality line of pizzas yet. The new Artisan Pizza line includes Spinach & Feta, Italian Sausage &…

Chuck E. Cheese's names new chief marketing officer

September 26, 2011

CEC Entertainment Inc., parent company of Chuck E. Cheese's, has appointed Scott A. McDaniel as executive vice president, chief marketing officer.

Pizza Hut's Slice of Hope includes social gaming partnership

September 26, 2011

Pizza Hut has kicked off its "Share a Slice of Hope" effort as part of parent company Yum! Brands' participation in the World Hunger Relief campaign.

CiCi's names Publicis as new AOR

September 25, 2011

CiCi's Pizza has awarded Publicis, Dallas, Snares its $26 million marketing account.

Restaurants integrating Facebook ordering platform

by Alicia Kelso — Editor, QSRWeb.com

ONOSYS launches fully integrated application to supplement primary websites.

Pizza Inn CEO to appear on Texas broadcast

September 22, 2011

Charlie Morrison, president and CEO of Pizza Inn, will be featured on this month's episode of CEO, a public television and radio program that features North…

Commentary: Social media has earned a seat at the table

Social media efforts need to be on par with all of the mainstream disciplines, such as operations, marketing and real estate.

How to be successful with neighborhood marketing

by Ed Zimmerman — President, pizza.com

Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it…

Papa Murphy's launches mobile marketing strategy

by Alicia Kelso — Editor, QSRWeb.com

September 21, 2011

Papa Murphy's take-and-bake pizza chain has tapped Phizzle Inc., a mobile marketing and advertising provider, to power its mobile marketing campaign for select…

Pizza Coupons LLC launches Domino's-focused website

September 21, 2011

Pizza Coupons LLC has launched a website that features new Domino's Pizza coupons.

Yum! Brands' 3-year hunger relief effort nets $67MM

September 20, 2011

Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, announced this week that in the three years since its pledge at the Clinton Global Initiative, the…