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Marketing News & Media

Looking out, looking in: What messages are you sending to customers?

by Ed Zimmerman — President, pizza.com

I was at a strip mall getting ice cream with my 13-year-old son this week, when I walked past a restaurant with signs covering the door.

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Mobile marketing fades Summertime Blues

by Tim McCallum — President, Combustion Media

Summertime for many pizza operators means no football, the end of basketball season and Friday nights spent barbequing dogs over the hot coals instead of…

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Domino’s CEO goes ‘Undercover’

July 10, 2011

New Zealand TV viewers got a behind-the-scenes look last night at Domino's Pizza Australia during "Undercover Boss Australia." The reality TV show featured the…

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It pays to be loyal to CPK

July 6, 2011

California Pizza Kitchen Inc. announced today that Southern California resident Susan Williams has won the $100,000-grand prize in the restaurant chain's…

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Chuck E. Cheese’s launches new recipe

July 5, 2011

Redesigning its recipe worked for Domino's, so why not Chuck E. Cheese's? For more than 30 years, Chuck E. Cheese's has specialized in family entertainment…

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Connecting with community sells more pizzas (video)

The owner of Pizza Gallery & Grill shares some marekting insight at the Pizza Executive Summit.

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Fun on the pizza run

One Florida operator combines running and pizza to create a unique marketing opportunity.

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Tips for branding and differentiation

Consultant Gerry O'Brion reviews his presentation on this key topic at the 2011 Pizza Executive Summit.

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Duncan Hines Amazing Glazes -- old technology in new packaging

by Darrel Suderman — President, Food Technical Consulting

What makes Duncan Hines' new Amazing Glazes so "amazing?" Does it represent new technology? Or do the glazes represent a new application of an old technology?

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Pizza Executive Summit: 'It's hip to be Foursquare'

Social media was a hot topic this week at the Pizza Executive Summit in Chicago, where operators heard from a variety of professionals who use it to help grow…

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Pizza Hut launches media review

June 30, 2011

Pizza Hut may be shopping for a new media agency, according to Ad Age.

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Papa Gino’s one-day deal yields 10 percent sales boost

June 30, 2011

Sister chains Papa Gino's and D'Angelo's recent one-day, 50-percent off online deal, facilitated through the ONOSYS Online Ordering system, boosted ticket…

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Pizza Executive Summit: Growing your business with the 'Power of One'

Restaurants hoping to succeed in today's economic times must know who they are, what they are and where they are going, according to Kathleen Wood, a…

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Pizza professionals: It's hip to be Foursquare

Streetza Pizza entrepreneur Scott Baitinger talked about the value of this social media application at the 2011 Pizza Executive Summit.

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CiCi's to send two families to Orlando

June 29, 2011

This summer, CiCi's Pizza will send two families of four on all-expenses paid trips to Universal Orlando Resort Vacation with its Family Funtacular scratch-off…

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Consumer Reports releases first QSR survey; smaller chains prevail

by Alicia Kelso — Editor, QSRWeb.com

June 29, 2011

Quick-service giants McDonald's, Burger King, KFC and Taco Bell failed to impress Consumer Reports subscribers in the magazine's first-ever quick-service food…

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Pizza Executive Summit slices to the core of industry issues

by Cherryh Cansler — Publisher, FastCasual.com

As the newly named editor of PizzaMarketPlace.com, I was looking forward to attending my first Pizza Executive Summit. I was sure the experience, set in…

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Eight ways to build a mobile marketing platform

Although many restaurant operators have successfully leveraged mobile-marketing platforms, there are many more that are missing out. Here's a look at how to…

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Domino’s UK set to sponsor Simon Cowell’s new project

June 27, 2011

Domino's Pizza UK has reportedly signed up to sponsor the new ITV1 game show "Red or Black?" The show will debut in the fall throughout the United Kingdom and…

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Zpizza plans Bastille Day celebration

June 26, 2011

Zpizza is celebrating the French national holiday Bastille Day with free samplings of its French-inspired pizza, the Provence.

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