Marketing News & Media
Free books and fire truck-delivered pizza: Two pizza powerhouses show benefits of cause-based campaigns
by S.A. Whitehead — Food Editor, Net World Media Group
Mega-chain pizza brands, Domino's and Pizza Hut, are pulling out all the stops this fall to show the world how the Big Pie Guys and Gals do marketing with a…
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RetailMeNot's latest marketing approach is one restaurateurs might want to consider
by S.A. Whitehead — Food Editor, Net World Media Group
RetailMeNot is taking an interesting approach to product promotion that restaurateurs might not only find fun to review, but might also consider for…
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Want social media success? Just EAT it
by Megan Redzia — Account Executive, SGW Communications
When it comes to social media success, it can be tough to remember that it's all about quality, over quantity in most cases. But the good news is, if you can…
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Free webinar: How to Create Loyal Guest Behavior
September 1, 2016
Restaurant chains across the country are continuing to build and execute loyalty programs that provide immediate and sustainable results.
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3 steps to "wow-ing" customers with your loyalty program
by Brad Marg — Chief Operating Officer, Clutch
Last year, Google released data showing that "near me" searches on their platform doubled between 2014 and 2015. According to this USA Today article, Google’s…
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6 tips to get the most from your restaurant signage (Part 2)
by S.A. Whitehead — Food Editor, Net World Media Group
Graphics and signage can make a significant difference to a restaurant’s connection with its customers. To that end then, we provide six tips on how to…
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How using customer data will make you a better marketer
by Dave Bennett — President & CEO, Mirus Restaurant Solutions
Marketing sometimes gets a bad rap as being immeasurable fluff, but no one can argue with marketing built on factual data that can also be measured.
read nowRSR reveals digital gift card winners
August 23, 2016
Retail Systems Research has published the report, "Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations."
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Online or offline: Ways your restaurant can tap into Pokemon Go craze
by Seshu Madabushi — Founder & CEO, mKonnekt
In the annals of gaming history, this summer will go down as the summer of Pokemon Go. The augmented reality game has players worldwide out on the streets and…
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Remember the '70s? Mr. Gatti's does and wants you to, too
by S.A. Whitehead — Food Editor, Net World Media Group
There's gold in those olden days for brands such as Mr. Gatti's that are finding nostalgia might be the best path into the future.
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Big reasons why big data can vastly improve marketing efforts
by Susan Lietz — SVP, MarComm, Tapad
We all know the big, failed product launches, especially those from companies known for marketing greatness like New Coke, the Arch Deluxe and Orbitz soda.
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5 great ways paid social ads can equal more restaurant reviews
by Alex Membrillo — CEO, Cardinal Web Solutions
It's no secret that online reviews can be very beneficial for a restaurant's reputation and business. But many restaurateurs are not aware that they can use…
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What's it worth to dress like me? About $8 million if you're Chick-fil-A
by Eli Portnoy — CEO, Sense360
Chick-fil-A conducted its annual Cow Appreciation Day about a month ago, on July 12. If you're not familiar with this event, it's an annual rite at the chain…
read nowCan coasters address consumer disengagement in restaurants?
August 5, 2016
In hopes of counteracting phone distractions in restaurants, Heckler Design has created coasters made to hold customer phones, according to a company press…
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The true effects of food photos: part 1
by Matthew Harper — Intern, Networld Media Group
Back in the 1800s when photography was first invented, it would have been hard to imagine people using the technology to document lunch. As restaurants are…
read nowFirenza begins targeted expansion
July 28, 2016
Firenza Pizza signed a development agreement for five new units in North Carolina, according to a company press release. The locations will be developed over…
read nowUno's pizza loses some girth
July 28, 2016
Uno Pizzeria & Grill calls its new Chicago thin-crust pizza its biggest new product launch since Deep Dish Pizza was brought on to the scene in 1943…
read nowHot Italian hosts annual design, film, and food festival
July 28, 2016
Hot Italian pizza bar, a Californian concept, is partnering with Niello Fiat in hosting the seventh annual Moderno Italiano Festival being held Aug. 12 -14.
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The good, the bad and the ugly about those food holidays
by S.A. Whitehead — Food Editor, Net World Media Group
Hamburgers ... Pinot noir ... peanut butter-and-chocolate: What do they all have in common? They all have specific U.S. days of celebration when the brands…
read nowPapa John chickens out
July 22, 2016
Papa John's said its has, as promised in December, transitioned to the use of vegetarian-raised, antibiotic-free poultry as of July 1,
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