Papa John's cited for effective use of CEO in ad campaign

by Alicia Kelso — Editor, QSRWeb.com

Three-year study measures consumers' response to 'front men as spokesmen' strategies.

Restaurants sign up for new cause-based mobile app

March 13, 2012

A handful of restaurants have signed up for ValuedPatron Marketing Services LLC's new Eat-A-Bite, Give-A-Bit smartphone application that helps patrons and…

Domino's offering eGift digital cards

March 13, 2012

Domino's Pizza has chosen Transaction Wireless, a provider of digital gift card solutions, to enhance its gift card program to offer both eGift and traditional…

Chuck E. Cheese's introduces new scavenger hunt activity

March 12, 2012

Chuck E. Cheese's restaurants now feature a new in-store scavenger hunt activity, Chuck E.'s Mouse Hunt.

The Loop Pizza Grill debuts spinach salad

March 12, 2012

Jacksonville, Fla.-based The Loop Pizza Grill has introduced a new spinach salad to its menu, available for a limited time starting April 1.

Domino's UK's digital marketing efforts offer plenty of intrigue

by Alicia Kelso — Editor, QSRWeb.com

Wanna take a page from a business that is doing progressive marketing right? Check out Domino's UK. That team keeps turning out one cool promo after another…

Using technology to upsell customers

by Shawn Chute — COO, Sutus

On-hold messaging is now advanced enough to work as a successful marketing tool.

Pizza Hut to offer free pizza for March Madness Cinderella

March 9, 2012

Pizza Hut has committed once again to offering a free pizza if a No. 16 seed upsets a No. 1 seed in the NCAA basketball tournament.

New mobile app provides B2C communication without clutter

March 8, 2012

Red E App, a new mobile application platform, launched its beta program for businesses this week.

Flippers Pizzeria promotes catering services for Florida tourist rush

March 8, 2012

Orlando, Fla.-based Flippers Pizzeria is anticipating a busy few months with the influx of spring break visitors and fans for the Arnold Palmer Invitational…

Papa Murphy's introduces make 'n bake kid for kids

March 7, 2012

Papa Murphy's International has launched a Mini Murph Make 'N' Bake Pizza Kit. Kids can create a Papa Murphy's pizza at home, as all of the necessary…

Turning social media mentions into best-in-class business insight

Operators must understand the difference between marketing and operational insights from online feedback before they can use that information to their…

NRA, LivingSocial form marketing-best-practices partnership

March 6, 2012

The National Restaurant Association and LivingSocial have announced a new partnership through which both organizations will work to educate and inform…

Restaurant chains join Healthy Dining's new School Wellness program

March 6, 2012

Healthy Dining has announced the rollout of a research-based initiative, the "Healthy Dining School Wellness Rewards Program," designed to contribute to the…

Domino's adds fire safety tips to pizza boxes

March 5, 2012

Domino's Pizza is once again partnering with the National Fire Protection Association (NFPA) by reminding customers what they can do in the home to stay fire…

Hunt Brothers Pizza adds boneless WingBites to menu

March 5, 2012

Hunt Brothers Pizza has launched new breaded, boneless WingBites in Buffalo and Home-Style flavors. The wings are made with 100-percent all-white breast meat…

Hunt Brothers Pizza launches NASCAR promotion

March 2, 2012

Hunt Brothers Pizza has launched a new NASCAR-themed promotion, including contests and prize giveaways throughout the season.

Boston Pizza's heart-shaped event raises more than $614K

March 2, 2012

British Columbia-based Boston Pizza's 20th annual heart-shaped pizza fundraiser, held in conjunction with Valentine's Day in February, raised more than…

Is your restaurant on a desire path?

by Nate DaPore — President and CEO, PeopleMatter

Put your product on paths that grow more and more comfortable as consumers use them.

Little Caesars plans brand makeover

March 1, 2012

Little Caesars is currently looking for a new creative agency to help the company with a major brand makeover.