Mobile kitchen campaign aims to boost frozen pizza sales

June 1, 2010

What do you get when you take the food truck movement, savvy marketing and the growing frozen pizza market? Palermo Pizza's new online media-rich "Square vs.

Domino's UK carryout/delivery stores reward Foursquare users

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May 26, 2010

Domino's UK stores are rewarding patrons who use Foursquare, according to Mashable. Mayors will get free pizza weekly; meanwhile, those who just check in will…

Domino's early adopter of new mobile rewards program WeReward

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May 25, 2010

WeReward, a mobile incentive platform that pays cash to consumers for actions they take in the real world, launches today in front of more than 1,00…

TWTRCON to cover real-time and location-based marketing for leading brands

Domino's tweeter to be among panelists discussing ‘bottom-line value of the real-time web'

Punch Pizza samples new shipment of bufala mozzarella

May 24, 2010

Punch Pizza is giving away part of the  2,000-pound shipment of bufala mozzarella it has just received from Italy. The Twin Cities-based Neapolitan pizzeria…

Stevi B's ties LTO dessert pizza into national lemonade stand fundraiser

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May 24, 2010

This June, Stevi B's Pizza will celebrate the summer season with the debut of its latest specialty dessert pizza, the Lemon Drop. The Lemon Drop dessert pizza…

NRA: Exec breakfast demystifies food trucks, cooking classes for chains

May 21, 2010

Think the food truck trend is impractical for your franchise concept, or cooking classes too small-scale? Think again. Panelists at the National Restaurant…

Focus on guest experience rebuilds loyalty

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May 20, 2010

Amid fierce competition in a customer-driven market, restaurant brands that focused on offering customers an improved customer experience were more likely to…

Paytronix helps personalize digital promotions for pizza customers

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May 20, 2010

Paytronix Systems Inc. announced a new technology integration with pizza point-of-sale software provider SpeedLine Solutions Inc. SpeedLine and Paytronix now…

NPD: Restaurants likely to wean customers off discounts/deals

May 19, 2010

Restaurants across all segments of the restaurant industry offered a host of deals and discounts over the past two years to entice recession-ridden consumers…

Monical's develops cotweet strategy

by Jennifer Litz — editor, PizzaMarketplace.com

May 19, 2010

Midwestern pizza chain Monical's Pizza is trying a new twitter strategy, according to Lisa Chidichimo, the company's marketing technology coordinator. She said…

New tech solutions to debut at NRA Show 2010

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May 18, 2010

A number of technology providers will debut new solutions at this weekend's National Restaurant Association Restaurant, Hotel-Motel Show, May 22-25 at…

NY State Restaurant Assoc. selects Mocapay as mobile marketing provider

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May 17, 2010

The New York State Restaurant Association (NYSRA), one of the nation's largest restaurant associations, has selected Mocapay as its official mobile marketing…

Brixx firing highlights corporate social media policies

Chains need to monitor how their employees use their brand name online – but some policies can backfire into bad buzz.

NRA Show 2010: Sessions extensively cover social media, marketing

by Valerie Killifer — senior editor, NetWorld Alliance

May 16, 2010

Restaurant operators will want to start off this year's National Restaurant Association Restaurant, Hotel-Motel Show by marking their calendars to attend at…

CiCi's anchors new marketing campaign with hot buffet guarantee

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May 13, 2010

In a new advertising push beginning this week, CiCi's Pizza will use national media to highlight its "Fresh, Hot Buffet Guarantee," reminding guests they can…

Papa Gino's Pizzeria raises $140,000 for Easter Seals

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May 13, 2010

D'Angelo Grilled Sandwiches and Papa Gino's Pizzeria raised more than $140,000 for Easter Seals and The Genesis Fund by selling more than 140,000 coupon books…

BuyWithMe makes group buying more personal

High-end pizza concepts that sign up with the new group-buying platform align themselves with a "trusted friend."

Pizza Hut to Facebook fans: vote to save $10 deal

May 11, 2010

In a probable attempt to re-energize the $10 Any Pizza deal that has helped kickstart Pizza Hut's formerly flailing earnings, Pizza Hut is capitalizing on…

Consumer food choices increasingly depend on online deals, information

May 10, 2010

Consumers, hungry for deals and discounts on food purchases are increasingly turning to online tools, according to Deloitte's 2010 Consumer Food Safety Survey.