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Marketing News & Media

Artichoke Basille's opens Midtown Manhattan store

January 24, 2020

Artichoke Basille's Pizza has opened in Midtown Manhattan at1410 Broadway on 39th Street. The newest addition to the Artichoke Pizza empire is located just a…

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Boston's Pizza names marketing lead

January 23, 2020

Casual pizza brand Boston's Pizza Restaurant & Sports Bar has promoted Katie Borger from senior director of marketing to vice president of marketing…

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Pizza Hut uses branded trucks to deliver 30,000 slices during Super Bowl

January 22, 2020

Pizza Hut is descending on Miami in a big way to pull out all the stops for the Feb. 2 Super Bowl as part of the brand's second year as the Official Pizza…

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How Domino's connects corporate execs to reality of store life

by S.A. Whitehead — Food Editor, Net World Media Group

Store-level employees are often on the receiving end of corporate dictums that may not always sync with pizza restaurant reality. Enter Domino's Pizza Prep…

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Buffalo Chicken pizza returns to convenience stores

January 21, 2020

Convenience store brand Hunt Brothers Pizza has brought its Buffalo Chicken Pizza LTO back to warm up the winter at its partner stores for the thirteenth time…

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Domino's celebrates carryout in week of 'double delights'

January 20, 2020

This week packs a double-whammy for pizza restaurateurs in the made-up holidays realm, with National Cheese Day taking place today, followed by National Pie…

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Third-party business is booming—but is yours?

Restaurants are becoming more and more dependent on third parties like Yelp, Google and GrubHub to drive business. But these providers sometimes prioritize…

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Domino's digs into GPUs' data-churning mega-muscle to transform customer experience

by S.A. Whitehead — Food Editor, Net World Media Group

Domino's has discovered a virtual goldmine in the data-handling computer power of a resource once confined to the picture-heavy needs of video gaming — the GPU.

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California Pizza Kitchen stores tap into customer intelligence platform

January 13, 2020

California Pizza Kitchen has tapped restaurant intelligence platform, Yumpingo, to bring real-time guest insights to the 240-plus unit brand, according to a…

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Restaurant gift card sales strong despite shorter holiday season

January 13, 2020

Although restaurants felt the affect of the shortened 2019 holiday sales season in gift card sales, those sales are still on an upswing, according to data from…

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Best Walk-Through marketing resources of 2019

We’ve gathered our most popular resources from 2019 to help you with your 2020 marketing strategy.

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Uno New Year additions designed to delight despite diet restrictions

January 3, 2020

Uno Pizzeria & Grill is showing the love this 2020 for all those with special dietary needs who still want a nice slice. The pizza chain said it has…

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Jan. 14 webinar gives even smallest brands mega-marketing powers

by S.A. Whitehead — Food Editor, Net World Media Group

December 31, 2019

Want to put your brand on the lists of hot dining spots without substantial outlays of cash? Plan to attend this upcoming webinar.

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2019's top pizza reads: century-old pizzeria restoration to futuristic pie prep

by S.A. Whitehead — Food Editor, Net World Media Group

The final year of the 2010s had Pizza Marketplace readers looking back nearly a century to learn about restoring historic buildings for pizzerias, as well as…

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2020 pizza brand planner/predictor

by S.A. Whitehead — Food Editor, Net World Media Group

As 2019 draws to a close, pizza brands are contending with significant dips in dine-in traffic, as well as peaks in patrons' passion for all things…

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Pizza Hut apologizes for its Riley, Tennessee unit's treatment of special needs group

December 19, 2019

A viral Facebook post that alleged employees at a Ripley, Tennessee Pizza Hut rush special needs students through their meals in order to better accommodate…

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As the new 'Roaring Twenties' dawn, what should pizza brands take on?

by S.A. Whitehead — Food Editor, Net World Media Group

This month's Pizza Puzzler focuses on a question many brand leaders are mulling over at this hour, "How should I change my brand in the coming year for maximum…

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Why Florida fast casual brand doubled down on mobile marketing

by Cherryh Cansler — Editor, FastCasual.com

By implementing a mobile proximity marketing strategy, EVOS Restaurants in Florida saw a 9% lift in sales and increased website visits by over 110%.

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Firehouse Subs CEO on surging sandwich sector quality + pleasant surprises

by S.A. Whitehead — Food Editor, Net World Media Group

Sometimes — when the restaurant gods are smiling on a brand — a new store prototype not only delivers on its objectives, but produces a whole new benefit or…

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Pie Five perfects some pint-sized chefs in Lone Star State

December 6, 2019

The first U.S. location of the interactive kids center, KidZania, also contains a Pie Five Pizza where youngsters can role play as pizza chefs to create their…

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