NRA: Exec breakfast demystifies food trucks, cooking classes for chains

May 21, 2010

Think the food truck trend is impractical for your franchise concept, or cooking classes too small-scale? Think again. Panelists at the National Restaurant…

Focus on guest experience rebuilds loyalty

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May 20, 2010

Amid fierce competition in a customer-driven market, restaurant brands that focused on offering customers an improved customer experience were more likely to…

Paytronix helps personalize digital promotions for pizza customers

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May 20, 2010

Paytronix Systems Inc. announced a new technology integration with pizza point-of-sale software provider SpeedLine Solutions Inc. SpeedLine and Paytronix now…

NPD: Restaurants likely to wean customers off discounts/deals

May 19, 2010

Restaurants across all segments of the restaurant industry offered a host of deals and discounts over the past two years to entice recession-ridden consumers…

Monical's develops cotweet strategy

by Jennifer Litz — editor, PizzaMarketplace.com

May 19, 2010

Midwestern pizza chain Monical's Pizza is trying a new twitter strategy, according to Lisa Chidichimo, the company's marketing technology coordinator. She said…

New tech solutions to debut at NRA Show 2010

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May 18, 2010

A number of technology providers will debut new solutions at this weekend's National Restaurant Association Restaurant, Hotel-Motel Show, May 22-25 at…

NY State Restaurant Assoc. selects Mocapay as mobile marketing provider

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May 17, 2010

The New York State Restaurant Association (NYSRA), one of the nation's largest restaurant associations, has selected Mocapay as its official mobile marketing…

NRA Show 2010: Sessions extensively cover social media, marketing

by Valerie Killifer — senior editor, NetWorld Alliance

May 16, 2010

Restaurant operators will want to start off this year's National Restaurant Association Restaurant, Hotel-Motel Show by marking their calendars to attend at…

CiCi's anchors new marketing campaign with hot buffet guarantee

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May 13, 2010

In a new advertising push beginning this week, CiCi's Pizza will use national media to highlight its "Fresh, Hot Buffet Guarantee," reminding guests they can…

Papa Gino's Pizzeria raises $140,000 for Easter Seals

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May 13, 2010

D'Angelo Grilled Sandwiches and Papa Gino's Pizzeria raised more than $140,000 for Easter Seals and The Genesis Fund by selling more than 140,000 coupon books…

Pizza Hut to Facebook fans: vote to save $10 deal

May 11, 2010

In a probable attempt to re-energize the $10 Any Pizza deal that has helped kickstart Pizza Hut's formerly flailing earnings, Pizza Hut is capitalizing on…

Consumer food choices increasingly depend on online deals, information

May 10, 2010

Consumers, hungry for deals and discounts on food purchases are increasingly turning to online tools, according to Deloitte's 2010 Consumer Food Safety Survey.

Pizza Fusion picks winner for viral video Earth Day contest

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May 5, 2010

Pizza Fusion has announced on its blog that it has picked a winner for its "First Eva Earth Day Video Contest." Jennifer Suzuki won with a video profiling her…

New Papa Murphy's CMO to focus on digital branding

May 4, 2010

Papa Murphy's International has named Jenifer Anhorn chief marketing officer. Anhorn -- currently with Periscope, which has handled Papa Murphy's marketing for…

Garlic Jim's runs contest to find best teachers

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May 4, 2010

Garlic Jim's is hosting a contest until May 19 for customers nationwide to nominate their favorite teacher to win a pizza party.   Winners will be chosen by…

Tony Boombozz offers Derby Day promo

April 27, 2010

Kentucky Derby Day isn't the best day for pizza sales, but one area concept is looking to change that.   Louisvillem, Ky.-based Tony Boombozz's Taphouse is…

NakedPizza praised in UK marketing book

April 26, 2010

London-based Cream Global, an online communications resource for global media and marketing professionals, has just released the book "No Apples: 100 Other Top…

Yellow Page marketing stunt drew thousands to fake pizzeria

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April 25, 2010

An Australian arm of Yellow Pages conducted an experiment to prove people still use the medium to find businesses, according to The Australian.   "Hidden…

Little Caesars teams with 'The Karate Kid'

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April 25, 2010

Little Caesars Pizza, PepsiCo and Columbia Pictures have teamed up for a family-oriented promotion featuring the upcoming release of the Columbia Pictures film…

Own a 'green' restaurant? Call it 'natural' instead

April 21, 2010

So your LEED-certified pizzeria carries all local ingredients from farms and suppliers that are USDA certified organic. How do make your green claims resonate…