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Marketing News

New video game allows players to run own pizzeria

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January 7, 2010

Nintendo may very well help the National Restaurant Association with its goal of inspiring more entrepreneurs with the new video game Fast Food Panic. …

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Pizza Fusion lauded for greentailing

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January 6, 2010

About.com recently unveiled its list of the Best and Worst of the Retail Industry in 2009, highlighting Pizza Fusion for "Best Green Retailing Practices in the…

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Schwan's could hijack Kraft's frozen pizza momentum

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January 5, 2010

Kraft's retraction from the rapidly growing frozen pizza market could give Schwan's time to reinvigorate its frozen pizza offerings, according to a report in…

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U.S. Hispanics outspent other demographics in 2009

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January 4, 2010

While the American economy floundered and consumers as a whole tightened their belts, the growth in Hispanic spending was twice the growth in general market…

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Domino's launches 'Oh Yes We Did' viral campaign

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December 29, 2009

Domino's surprised millions of people across the country last week by announcing that they reinvented their pizza from the crust up. This week, the company…

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Hungry Howie's runs customizable deals in $5 increments

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December 29, 2009

Furthering the popular themes of a $5 price point and consumer customization, Hungry Howie's is running meal deals from $5 to $20 with its "Four Ways to Feast…

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'Papa John' to use 2009 New Year's footage in Facebook, commercials

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December 28, 2009

In celebration of an unforgettable 25th anniversary, Papa John's, the world's third-largest pizza chain, is ringing in the New Year at one of the world's most…

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The Loop Pizza Grill adds calamari to menu

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December 20, 2009

The Jacksonville, Fla.-based Loop Pizza Grill is debuting calamari as an appetizer starting Jan. 15. The rings are lightly seasoned and breaded, and served…

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Uno's gives away series of coupons for Christmas

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December 16, 2009

Through Dec. 20, anyone can sign up on Uno Chicago Grill's Web site to receive a series of freebies they can redeem from January through March of 2010.   The…

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Restaurant industry comeback scheduled for late 2010, NPD says

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December 13, 2009

After five consecutive quarters of traffic declines through September 2009, the industry will remain weak at least through the first half of 2010, according to…

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Wood-fired pizzeria accuses Brixx of ‘false advertising'

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December 13, 2009

Knoxville wood-fired pizzeria Hard Knox is going after Charlotte, N.C.-based Brixx pizzeria for what it calls false advertising that hurts Knox's business…

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EU grants Neapolitan pizza Traditional Specialty Guaranteed label

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December 8, 2009

After 25 years of interested parties' lobbying, the European Union's quality food board is finally granting Neapolitan pizza the Traditional Specialty…

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Pizza Hut's former 'Twintern' gets official job title

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December 6, 2009

For more than a month, Alexa Robinson -- Pizza Hut's former summer "Twintern" who was hired as an intern to keep up with Pizza Hut fans through @pizzahut on…

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Tony's pizza gives away vouchers to Strike Ten

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December 6, 2009

Tony's frozen pizza is offering a free bowling program for consumers. The bowling program provides tens of millions of coupons on the packages of Tony's pizzas…

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Pizzeria app opens 'direct line of communication' with customers

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November 30, 2009

MacroSolve Inc., a mobile solution company, has announced the implementation of its first branded mobile app for Jenks, Okla.-based Gaetano's Pizzeria &…

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Private label frozen pizza sales took off in 2009

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November 29, 2009

Despite the success of visible brands like DiGiorno this year, people are "discovering private label(s) they've never noticed before," according to Brandweek.

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Two ad agencies remain in runnings for Pizza Hut

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November 23, 2009

Two more ad agencies were cut from Pizza Hut's search for a new one Saturday, according to Adweek. Publicis Groupe's Saatchi & Saatchi in New York and…

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Restaurants to push quality over expense in 2010

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November 22, 2009

Restaurants will return to quality over $5 food gimmicks in 2010, according to Mintel Menu Insights, a service that tracks U.S. menu trends. That service…

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DiGiorno pizza on Ad Age's list of 'America's Hottest Brands'

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November 19, 2009

Kraft Foods Inc.'s DiGiorno frozen pizza nabbed a spot on Advertising Age's 2009 "America's Hottest Brands" list for its savvy invention and application of…

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