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Marketing News

Pizza Patron offering free pizzas for Spanish-speaking guests

May 23, 2012

On June 5 from 5-8 p.m., Pizza Patron will host its "Pizza Por Favor" event at restaurants nationwide. During that time, every customer who orders in Spanish…

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Report: Kids' meals purchases down 6 percent last year

May 22, 2012

Kids' meals with toys are no longer the draw they once were for the restaurant industry's youngest customers, according to The NPD Group, a market research…

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Pie Five Pizza Co. introduces Sweet Thai Pie

May 21, 2012

Pie Five Pizza Co. has introduced a new Sweet Thai Pie, with sweet chili sauce (instead of marinara sauce), basil, diced chicken and a pepper medley.

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New Orleans pizzeria experiments with Facebook ads

May 18, 2012

Prior to Facebook's $100 billion-plus IPO, New Orleans' Pizza Delicious tried out the social media site's ad buying effectiveness. NPR covered the shop's…

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Chuck E. Cheese expanding social media presence

May 17, 2012

Chuck E. Cheese and its agency M/C/C are working to expand the pizza chain's social media presence, and is exploring Pinterest as a result. The strategy is a…

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Domino's UK pushing carryout service

May 17, 2012

Domino's Pizza UK is promoting any sized pizza for the special price of £9.99 (about $15.80 U.S.) when customers choose carryout service.

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Little Caesars names new national creative agency

May 14, 2012

New York-based BFG 9000 has been named as Little Caesars' new creative agency after a "quiet" review, according to Ad Age.

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Papa John's tops consumer poll for first time

May 11, 2012

According to the recently released 2012 Harris Poll EquiTrend Study, Papa John's is the Harris Poll Brand of the Year based on the brand's strong quality…

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High-impact, positive growth energizes 2012 NRA Show

May 10, 2012

The 93rd annual National Restaurant Association Restaurant, Hotel-Motel Show and 5th annual International Wine, Spirits & Beer Event posted strong growth…

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Domino's Australia launches Facebook ordering platform

by Alicia Kelso — Editor, QSRWeb.com

May 10, 2012

Domino's Pizza has designed and built an ordering capacity on its Australian and New Zealand Facebook pages, which have a combined 728,000-plus fans.

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Detroit Style Pizza Co. launching this summer

May 9, 2012

World Champion Pizza Maker Shawn Randazzo will launch the new Detroit Style Pizza Co. at two metro Detroit locations this summer.

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California Pizza Kitchen launches 'thank you' promotion

May 9, 2012

California Pizza Kitchen launched its annual Thank You Card Promotion this week to say 'thank you' to its loyal guests. From now through July 1, CPK will hand…

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Study: Online marketing helps restaurants personalize offers

May 9, 2012

Restaurants use online and email marketing to provide consumers the personalized offers they prefer, according to new research by the National Restaurant…

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Chuck E. Cheese's plans marketing makeover to reverse slipping sales

May 4, 2012

CEC Entertainment Inc., parent company of Chuck E. Cheese's, reported its Q1 financial results Thursday, which included a drop in revenues and profit.

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Naked Pizza sponsors Foggy Awards for gluten-free leaders

May 3, 2012

Find Me Gluten Free, a gluten-free restaurant and business finder smartphone app, has announced the winners of the inaugural Foggy Awards – honoring leaders in…

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NRA partners with Kidzsmart to promote Kids LiveWell

May 2, 2012

As part of its ongoing efforts to promote its Kids LiveWell program, the National Restaurant Association has announced a new partnership with Kidzsmart…

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Chuck E. Cheese's reportedly agrees to $10 prize limit in Calif.

May 2, 2012

A story published in a newsletter titled The Redemption Report claims that CEC Entertainment Inc., Chuck E. Cheese's parent company, has agreed to help…

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CiCi's Pizza introduces new pizza, tagline

May 2, 2012

CiCi's Pizza has introduced the newest pizza on its buffet, The Meltdown, made with Parmesan, Romano and mozzarella cheeses, a signature Italiano sauce and…

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West Virginia pizzeria crowdsources for new name

May 1, 2012

A Fayetteville, W. Va., pizzeria is hosting a contest to come up with a new name as it plans for expansion.

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Market Force study shows companies wield social media influence

April 30, 2012

Social media posts by businesses influence consumers’ buying decisions as much as their friends’ posts do, according to a new study from Market Force…

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