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Marketing White Papers

Three emerging gift card trends driving popularity and revenue

As gift cards increasingly become part of the operational strategy, here are three trends emerging in the gift card market that will shape the path forward.

Presented by FastCasual.com

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GivexEngageAI Offers New Engagement Strategies

Restaurants need to offer unique selling propositions and exceptional customer service. Loyalty programs, personalized marketing, and consistent customer…

Presented by FastCasual.com

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The value of loyalty programs for grocery stores

A loyalty program has a positive impact by increasing customer frequency, improving customer retention, growing the average basket, and ensuring profitability.

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Must-have features for a modern restaurant POS

When researching the right POS for you, it’s important to make sure it includes the features you need while offering benefits that separate it from other…

Presented by FastCasual.com

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Optimize your upselling and cross-selling tactics for maximum return on investment

Upselling and cross-selling strategies can increase revenue and build brand loyalty when used in conjunction with a comprehensive POS software solution

Presented by SpeedLine Solutions

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5 Strategies to Optimize Your Customers' Online Ordering Experience

Build customer loyalty and strengthen your brand by creating a mobile-first, easy-to-navigate online ordering experience

Presented by SpeedLine Solutions

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Cutting the POS Cable: POS Reporting from the Comfort of Your Couch

Moving to a cloud-based POS reporting and analytics system opens up a whole new world of deeper insights into your business and increased job satisfaction.

Presented by SpeedLine Solutions

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Putting a face to faceless transactions: Four ways to maintain invaluable connections with customers

The famous theme song from “Cheers” perfectly put words to the ultimate rapport restaurants want with their customers. These days, though, building a…

Presented by FastCasual.com

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Consistency in Restaurant Expansion

A major part of successful growth is providing the same experience to guests no matter which location they visit.

Presented by SpeedLine Solutions

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Gift Cards to Drive the 2020 Holiday Shopping Season

The ongoing impact of COVID-19 will likely drive a major change in our gift-giving choices this year.

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Optimize Technology to Deliver Better Customer Loyalty & Engagement

When it comes to driving loyalty and increasing profitability through customer relationships, here are four technology-driven tactics imperative to a…

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4 ways loyalty programs can drive digital engagement

These days, if retailers aren’t leveraging loyalty programs to connect with their hard-won customers, they’re missing out on opportunities to boost much-needed…

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Reimagining the Customer Experience

The way consumers interact with your restaurant has changed dramatically over the years. Continuing to meet their expectations is critical to success.

Presented by SpeedLine Solutions

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Digital Advertising Trends: Taking your Brand’s Message to the Streets

A new, innovative and patented digital Out-Of-Home (DOOH) media promises to reshape the way brands deliver marketing messages within the urban landscape.

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Social Media Marketing Guide for Food Truck Success

This guide is designed to give food truck operators an understanding of social media marketing.

Presented by FoodTruckOperator.com

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Mobile Websites Made Easy: Tips for Restaurant Operators

Mobile devices are quickly becoming the tool of choice to aid in dining decisions. A restaurant without a mobile website can be at a serious competitive…

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Executive Summary: Restaurant State of the Industry Report 2011, Part I: Food and Beverage

This Executive Summary, written by Fast Casual editor Valerie Killifer, summarizes the findings of the new 109-page report "Restaurant State of the Industry…

Presented by FastCasual.com

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Making the Most of Marketing Dollars Doesn't Always Mean Branding

While many operators are focused on branding efforts to drive sales, other strategies make more sense for small- and medium-sized restaurants. Local marketing…

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A New Era in Restaurant Marketing

Traditional print coupons have fallen out of favor, as customers prefer the ease of digital offers. Offering on-demand savings options can help you achieve…

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Creating Value in Your Loyalty Program

Through targeted ads in banks’ digital channels we help you identify opportunity, reach real people and pinpoint the true, incremental sales impact of…

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