The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro




AnyWhere™ Flow-Thru Locker Solutions

Busy mobile order customers don’t like waiting in line. With AnyWhere™ Flow-Thru Lockers, they can pick-up their orders in seconds – while you get automated efficiency that boosts mobile order sales and profitability.

Type: Fact Sheet

Sponsor: Apex Supply Chain Technologies




Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


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FEATURES


5 Golden Rules of a Digital Signage Installation

With the advent of technological advance in the world of marketing and business, it comes as no surprise that digital signage is the modern go-to for boosting sales, creating a seamless customer service experience, directing traffic, and converting useful data into advertisements that reach the consumer.

New Pieology concept puts customers in brand's R&D Department

Pieology Pizzeria opened its latest endeavor this week, Pieology Pizzeria R&D, a restaurant concept that gives customers a voice in the chain's decision-making about menu items and flavor combinations.

3 tips for serving millennial consumers

Millennials recently became the largest generation in the workforce with over 53 million workers, ushering society into an unprecedented future.

Kansas City pizza truck earns points in building brand visibility, Part 2

The fast casual pizza concept is still new to a lot of people, and the food truck has improved customer awareness of this concept.

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru, Norty Cohen.

Free smartphones, campground delivery among pizza promos for Independence Day

Independence Day weekend beckons, and some have clearly pulled out all the wheel chocks to pull in new and returning customers.

New studies show restaurant 'do's and don'ts' of online ordering, delivery

As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to online ordering and third-party delivery as well as overall customer experience.

Play ball! Make local sports sponsorships work brand magic

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

A gamut of great ways to make diners 'swoon' in June

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises for you. There's plenty of occasions and causes to connect your...

The CIO-CMO partnership: The path to digital ordering dynamism

Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run on the inside, as well as those responsible with how all that technology appears to and engages with the customer.

Heads up: Here come 92 million Mother's Day revelers

Two out of every five Americans will dining out this Sunday, according to the National Restaurant Association.

The anti-app: why messaging is the new loyalty program

More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.

3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

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Marketing strategies and applications on Pizza Marketplace.

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