The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro




6 Things Every QSR Restaurant’s Interior Design Should Include

QSR restaurant design is like none other in the restaurant industry. Locations must be built for speed, big crowds and rapidly produced menu items. It can be quite the challenge.

Type: White Paper

Sponsor: WAND Corporation




Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


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FEATURES


UK Pizza Hut delivering 'mood-enhancing' pizza on 'Blue Monday'

In case you're unable to roll out of bed this time of year and didn't know it, this coming Monday is Blue Monday, the most depressing day of the year, according to Sky Travel, the British marketing travel agency that...

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.

How is color coloring customer perceptions?

Color is critical to customer experience since it has a notable and predictable impact on their moods and emotions.

Blast & Brew taps into allure of personal choice

The new Blast & Brew pizza and beer franchise gives customers creative choice regarding what's on their plates and how they most prefer to wash it down. Here, CEO John Ferdinandi talks about the concept and the path forward.

How the election could (and should) change the way restaurants do business

By Mike Lukianoff, Chief Analytics Officer/Fishbowl In 1960, John F. Kennedy and Richard Nixon made history when they became the first presidential candidates to debate on live TV.

Curse you, unruly reindeer! Domino's reins in reindeer delivery plan

Domino’s Japan said that after a few days of working with reindeer to deliver its pizzas in cold, snowy Hokkaido, Japan, it's abandoning the plan to use them for delivery.

Fast Casual Summit: 4 questions restaurant brands must answer

At last month's Fast Casual Executive Summit outside Los Angeles, restaurant marketing consultant Gerry O’Brion said the difference between winners and losers in the food service game is differentiation. Brands that can clearly answer four key questions are primed to lead this highly competitive segment of the economy.

KFC, Pizza Hut, Taco Bell leading Chinese health initiatives

The Chinese government wants to help its people live longer, healthier lives and has enlisted the support of the nation’s leading fast-food operator, Yum China, to lead the charge.

Three ways to get maximum power out of direct mail

Tech may be all the talk, but one of the lowest tech approaches to promoting your brand, direct mail, is still not only effective but competitive with most anything digital is doing.

Series Part I: 7 signage software essentials you must know before you go digital

By Stuart Armstrong/ ComQi Group President  The U.S. Food and Drug Administration's Menu Labeling Requirement Act goes into effect May 5, promising to put huge pressures on restaurants with 20 or more locations, who must comply with federal rules to feature both calorie counts and other nutritional information on their menus.

Fast Casual Summit: 10 moves to maximize your manpower

A one-hour session on optimizing restaurant labor yielded many more hours worth of proven strategies to maximize the efforts of your workforce. This article focuses on the 10 ideas put forth in the session last month at the Fast Casual Executive Summit in Laguna Beach, California.

5 prep steps to maximize holiday restaurant business

Don’t look now, but the holiday season has, in the view of many, already started. For retailers, this is cash-or-crash time. For restaurant operators, this time of year presents a perfect opportunity to establish new connections and enhance old ones.

7 ways to "Wow" your customer base

Brands often over-think the process when they’re attempting to come up with great ways to "surprise and delight" their customers. It doesn't have to be complicated. In fact, it should be simple, easy to execute and customize, but always focused on the things that matter most to a customer.

Fast Casual Summit: Why being different is better for your brand

A restaurant's differences are its keys to greater value and desirability, says branding guru Sally Hogshead, CEO and founder of Fascinate.

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Marketing strategies and applications on Pizza Marketplace.

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