The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro




Buying Recommendations for Cooking Oils: Average Production vs Average Consumption

The average consumption of oils is outpacing production in many countries including the US and Italy. The comparison in this report includes consumption vs. production of extra virgin and pure or refined oils.

Type: Fact Sheet

Sponsor: Catania Oils




Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


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FEATURES


3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

Wendy's twitter-mania: Is brand 'character assassination' a dead end?

There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .

Restaurants dish out savings to soothe the stressed tax filer

Restaurants are doing their part to calm the masses with money-saving deals on Tuesday, the nation's day of shared tax-paying pain.

Pie Five, Firehouse, First Watch,Pei Wei execs discuss 'the good, the bad and the ugly' of online reviews

A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a central theme at the Restaurant Franchising and Innovation Summit.

Rosati's CEO: 'If your company is a boys club then join the club'

Marla Topliff, president of Rosati's Pizza, fell in love with the restaurant business after working as a marketer for Rosati's.

5 key actions to maximize mobile email marketing

Being in the restaurant business today means being in the business of mobile communication. These five steps are key to making that mobile marketing work well.

Stay solid: Join the movement to add 'e' to Pi Day

Enough of this obscure 3.14 math stuff. Join restaurateurs everywhere to make this day about the real "pie" — the one dripping with cheese on a steamy crust.

Happy Pizza Day ... particularly you, Texas, Michigan

Pizza Marketplace wishes you a Happy Pizza Day. And just for kicks, we thought we'd share a little list that Welcomemat Services sent our way about which towns' residents redeemed the most free Welcomemat pizza gifts over the last year when Texas and Michigan showed a special fondness for the pies.

And the bride wore … pepperoni?

Long white dress. Bouquets of exotic flowers.

Pizza Hut puts the PJs back in pizza night

Pizza and PJs just go together, and in the U.K. Pizza Hut is making that perfectly acceptable, even if diners choose dining out over delivery. This week, the brand's Manchester-area restaurants opened in-restaurant "pajama-safe zones," so customers can stay comfy...

Big brands hoping to score with a variety of marketing tactics on Super Bowl Sunday

Brands will fight for their piece of the pie on what the USDA describes as the  No. 2 food holiday of the year. Fifteen percent —  or about 48 million people — will place some type of food order.

Snow, sweets and Super Bowl: February is a marketer's dream

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still brimming with marketing opportunities for restaurants to attract consumers suffering from cabin fever.

Seizing the media opp: Tricky, but potentially very rewarding

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.

4 Facebook factors to face down for maximum brand impact

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold, making the quality of a brand's participation in the social media venue absolutely critical to...

4 functional factors fueling pizzeria design trends

Three pizza brands that have recently implemented redesigns make it clear that industry changes are driving some of the most popular design trends.

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Marketing strategies and applications on Pizza Marketplace.

NEWS