How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!
Learn how to create a franchise sales organization of people and processes that runs like a well-oiled machine. Adding a few new school tools to your old school principles can make all the difference in the world.
Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.
As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to online ordering and third-party delivery as well as overall customer experience.
If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises for you. There's plenty of occasions and causes to connect your...
Digital ordering success begins at the top of your organization with real alignment between those who lead the charge organizationally to make the system run on the inside, as well as those responsible with how all that technology appears to and engages with the customer.
More than 60 percent of smartphone users download an average of zero apps every month, and most of those are opened only once. Roughly 75 percent of consumers would rather use text than voice to communicate with front-line team members.
Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.
There has long been a credo in advertising that great brands don't denigrate, they differentiate since some argue that when chains start taking shots at each other it never gets less demeaning in tone, only more so and ultimately damages the entire business sector. Is that where Wendy's recent twitter strategies are leading us? .
A recent survey found that 61 percent of the dining public check online reviews before visiting a restaurant. How those reviews can help or hurt sales was a central theme at the Restaurant Franchising and Innovation Summit.