The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives.
CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing & mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive coupon redemptions & incremental revenue – for short-term promos & longer-term mobile marketing initiatives.
Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.
Pieology Pizzeria opened its latest endeavor this week, Pieology Pizzeria R&D, a restaurant concept that gives customers a voice in the chain's decision-making about menu items and flavor combinations.
Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.
As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to online ordering and third-party delivery as well as overall customer experience.
If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises for you. There's plenty of occasions and causes to connect your...