The Ultimate Guide to Restaurant Marketing

How do you stand out in an industry as competitive as the restaurant industry? A killer marketing strategy! This guide covers everything you restaurant needs to know about social media, digital marketing, SEO, and more!

Type: White Paper

Sponsor: TouchBistro




Success Story: BrightStar Care

FranConnect is helping BrightStar Care meet their growth goals for new franchise development, opening new stores, and in building local marketing awareness and lead conversion.

Type: Case Study

Sponsor: FranConnect




Best practices: Maintaining a cohesive brand across franchises

Brand consistency is the foundation of all franchises. Developing company-wide brand strategies is key to protecting the brand’s image which creates value for consumers and the franchisees.

Type: White Paper

Sponsor: Visualogistix


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FEATURES


Happy Pizza Day ... particularly you, Texas, Michigan

Pizza Marketplace wishes you a Happy Pizza Day. And just for kicks, we thought we'd share a little list that Welcomemat Services sent our way about which towns' residents redeemed the most free Welcomemat pizza gifts over the last year when Texas and Michigan showed a special fondness for the pies.

And the bride wore … pepperoni?

Long white dress. Bouquets of exotic flowers.

Pizza Hut puts the PJs back in pizza night

Pizza and PJs just go together, and in the U.K. Pizza Hut is making that perfectly acceptable, even if diners choose dining out over delivery. This week, the brand's Manchester-area restaurants opened in-restaurant "pajama-safe zones," so customers can stay comfy...

Big brands hoping to score with a variety of marketing tactics on Super Bowl Sunday

Brands will fight for their piece of the pie on what the USDA describes as the  No. 2 food holiday of the year. Fifteen percent —  or about 48 million people — will place some type of food order.

Snow, sweets and Super Bowl: February is a marketer's dream

From Super Bowl Sunday to Valentine’s Day Tuesday, February may be the dead of winter in the Northern hemisphere, but this second month of the year is still brimming with marketing opportunities for restaurants to attract consumers suffering from cabin fever.

Seizing the media opp: Tricky, but potentially very rewarding

Brand promotional opportunities are everywhere for the restaurant industry, and there may be no better examples of that than two national news events this week that two very different brands used to their great advantage.

4 Facebook factors to face down for maximum brand impact

With 1.8 billion active users each month, nearly one-third of whom are in that golden 25-to-34 demographic, Facebook is a potential source of restaurant gold, making the quality of a brand's participation in the social media venue absolutely critical to...

4 functional factors fueling pizzeria design trends

Three pizza brands that have recently implemented redesigns make it clear that industry changes are driving some of the most popular design trends.

UK Pizza Hut delivering 'mood-enhancing' pizza on 'Blue Monday'

In case you're unable to roll out of bed this time of year and didn't know it, this coming Monday is Blue Monday, the most depressing day of the year, according to Sky Travel, the British marketing travel agency that...

The lucky 13: Twitter features to maximize restaurant marketing

Twitter has effectively been our micro-blogging friend for a decade, which has changed the face of marketing because this great promotional tool allows brands to push strategic initiatives in concise, 140-character chunks. Here are 13 pointers on maximizing that little bluebird's many features.

'If in doubt, leave it out': The lessons in Cinnabon's Carrie Fisher tweet

Cinnabon's poorly received social media post about Carrie Fisher, upon her death this week, has restaurant leaders talking about how best to prevent such well-intended but still brand-burning missteps online.

How is color coloring customer perceptions?

Color is critical to customer experience since it has a notable and predictable impact on their moods and emotions.

Blast & Brew taps into allure of personal choice

The new Blast & Brew pizza and beer franchise gives customers creative choice regarding what's on their plates and how they most prefer to wash it down. Here, CEO John Ferdinandi talks about the concept and the path forward.

How the election could (and should) change the way restaurants do business

By Mike Lukianoff, Chief Analytics Officer/Fishbowl In 1960, John F. Kennedy and Richard Nixon made history when they became the first presidential candidates to debate on live TV.

Curse you, unruly reindeer! Domino's reins in reindeer delivery plan

Domino’s Japan said that after a few days of working with reindeer to deliver its pizzas in cold, snowy Hokkaido, Japan, it's abandoning the plan to use them for delivery.

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Marketing strategies and applications on Pizza Marketplace.

NEWS