How to Evaluate SMS Marketing Solutions for your B2C Enterprise

How to Evaluate SMS Marketing Solutions for your B2C Enterprise

What marketers need to know to choose the right solution to drive sales and ROI .

Type: White Paper

Sponsor: CodeBroker


Top Performing Brands put the SERVICE in Quick Service Restaurants

Top Performing Brands put the SERVICE in Quick Service Restaurants

Quick Service Restaurant Segment Guest Satisfaction Snapshot for March 2018. The Restaurant Guest Satisfaction Snapshot is produced monthly for the industry by White Box Social Intelligence.

Type: Research

Sponsor: TDn2K


Digital Transformation -
The Power of Physical to Digital Loyalty

Digital Transformation - The Power of Physical to Digital Loyalty

Research from retail analyst EKN helps loyalty marketers understand loyalty program digital transformation.

Type: White Paper

Sponsor: CodeBroker


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FEATURES


2018 Loyalty Program Consumer Research – The Results Are In

2018 Loyalty Program Consumer Research – The Results Are In

The results of our 2018 Loyalty Program Consumer Survey are in. Back in February of this year, CodeBroker surveyed nearly 1,300 loyalty program members on a range of loyalty program topics, and the results support what we hear from loyalty program executives.

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

5 Quick Tips to Accelerate Your Text Message Marketing Conversions and Mobile Coupon Redemptions

CodeBroker has worked with many of the world’s top retailers and brands on visible text message marketing & mobile coupon promotions. We’ve learned a great deal about what works best to quickly build SMS subscriber lists, drive coupon redemptions & incremental revenue – for short-term promos & longer-term mobile marketing initiatives.

“Choice” Drives Successful Mobile Loyalty Program Engagement

“Choice” Drives Successful Mobile Loyalty Program Engagement

Mobile loyalty programs are the new requirement for the majority of today’s consumers, with 75% saying that they would be more likely to participate in loyalty programs if the programs could be accessed from their smartphones. But, to be effective, mobile loyalty programs need to meet the engagement needs of each member.

How Do Millennials Want to Engage with Loyalty Programs?

How Do Millennials Want to Engage with Loyalty Programs?

We recently launched CodeBroker’s Mobile Loyalty Survey. The report, based on research with 1,300 loyalty program members, has received a great deal of interest from mobile marketing professionals.

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

CEOs of Wing Zone, Focus Brands, Captain D's, Backyard Burgers, Koti Pizza predict industry changes, trends

This year's Fast Casual Executive Summit wrapped up Tuesday night with insights from some of the industry's most successful CEOs.

New Pieology concept puts customers in brand's R&D Department

New Pieology concept puts customers in brand's R&D Department

Pieology Pizzeria opened its latest endeavor this week, Pieology Pizzeria R&D, a restaurant concept that gives customers a voice in the chain's decision-making about menu items and flavor combinations.

3 tips for serving millennial consumers

3 tips for serving millennial consumers

Millennials recently became the largest generation in the workforce with over 53 million workers, ushering society into an unprecedented future.

Kansas City pizza truck earns points in building brand visibility, Part 2

Kansas City pizza truck earns points in building brand visibility, Part 2

The fast casual pizza concept is still new to a lot of people, and the food truck has improved customer awareness of this concept.

In pictures: Global restaurant execs in London: Part 1

In pictures: Global restaurant execs in London: Part 1

Executives from 17 countries gathered in London for the 2017 Restaurant Franchising & Innovation Summit — Europe last week. The event, produced by Networld Media Group, provided the opportunity for more than 100 restaurant leaders to share advice, success stories and discuss how they moved on from failure.

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

3 commonalities among Lyfe Kitchen, Urban Plates, Baskin Robbins brand-building strategies

Building a successful brand has three parts: storytelling, club making and country building, according to a branding expert at the National Restaurant Show.

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Be my 'bBff': Marketing guru says best brands 'participate' in diners' lives

Brands with the most loyal and committed customers know you only earn super-loyalty when you participate in customers' lives, says veteran marketing guru, Norty Cohen.

Free smartphones, campground delivery among pizza promos for Independence Day

Free smartphones, campground delivery among pizza promos for Independence Day

Independence Day weekend beckons, and some have clearly pulled out all the wheel chocks to pull in new and returning customers.

New studies show restaurant 'do's and don'ts' of online ordering, delivery

New studies show restaurant 'do's and don'ts' of online ordering, delivery

As the restaurant industry continues to bask in the big-dollar benefits of online ordering, two new studies shed light on best practices when it comes to online ordering and third-party delivery as well as overall customer experience.

Play ball! Make local sports sponsorships work brand magic

Play ball! Make local sports sponsorships work brand magic

Sports sponsorships hold big, positive benefits for restaurants at the local level, by connecting with customers in a fun, upbeat and even passionate level.

A gamut of great ways to make diners 'swoon' in June

A gamut of great ways to make diners 'swoon' in June

If your brand's list of great things to celebrate, promote and connect with the community ends at Father's Day for the month of June, we've got a few surprises for you. There's plenty of occasions and causes to connect your...

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