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Millennials want brands that enable them to share something useful

Jeff Fromm spoke about marketing to Millennials at the recent Fast Casual Executive Summit in New Orleans. He cautioned brands to not take a blanket approach in defining the vast demographic; a 17 year old will have significantly different interests than a 30 year old working for your company, for example. One common theme for the group: They like peer affirmation. "It's not about your brand but about how your brand enables the consumer to share. And they tap into that and they get a lot of word of mouth and word of mouse and they don't have to pay for it," he said. 

October 31, 2013