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Pizza: The new 'breakfast of champions'?

Can a nutritionist's assertion that pizza makes a fairly good breakfast choice help pizza brands get a slice of the morning daypart?

February 26, 2019 by S.A. Whitehead — Food Editor, Net World Media Group

It's "go time" for pizza brands to move on breakfast offerings. In case you missed it, a registered dietitian nutritionist told the consumer-facing food site, The Daily Meal, that when compared with most sugary breakfast cereals, a nice slice of pizza makes a more nutritious breakfast choice. 

That pronouncement from Chelsey Amer, RDN, has created a landslide of joyful reporting by journalists nationwide, who probably have been long-ridden by guilt themselves that their day-after cold pizza breakfasts were destroying their bodies. 

But Amer said a slice at sun-up is not such a bad thing, particularly when compared to super-sweetened cereal blends that have been standard breakfast fare for many decades, particularly in the U.S. 

"You may be surprised to find out that an average slice of pizza and a bowl of cereal with whole milk contain nearly the same amount of calories," she said. "However, pizza packs a much larger protein punch, which will keep you full and boost satiety throughout the morning."

It's the kind off innocently given information that could potentially set a whole sector of the restaurant business afire with promotional campaigns and menu offerings designed to finally give pizza brands a slice of that elusive morning daypart. It will still be no easy feat, but stand by for breakfast pizza offerings for those brands that smell an opportunity brewing with the morning coffee. 

Photo: iStock

About S.A. Whitehead

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Pizza Marketplace and QSRweb editor Shelly Whitehead is a former newspaper and TV reporter with an affinity for telling stories about the people and innovative thinking behind great brands.