News & Media From Ed Zimmerman

Food stamps in foodservice

by Ed Zimmerman — President, pizza.com

The foodservice industry can do more to help with hunger in America.

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Whats in a Brand?

by Ed Zimmerman — President, pizza.com

The pizza industry is so focused on coupons, promotions and LTO's that we drive consumers to look for more for less.

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There's nothing to eat

by Ed Zimmerman — President, pizza.com

Meny labeling, while it began with good intentions, sets up the restaurant industry for disciplinary action.

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Occupy Pizza Street

by Ed Zimmerman — President, pizza.com

OK, before I start, let me say upfront, this is not a political piece.

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What pizza operators should learn from the Burger Wars

by Ed Zimmerman — President, pizza.com

For decades, McDonald's has crushed Wendy's and Burger King. The two also-rans lob volleys at each other for the second place title without a thought of…

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How to be successful with neighborhood marketing

by Ed Zimmerman — President, pizza.com

Common wisdom in the restaurant industry says that 80 percent of a store's business comes from a three to five-mile radius. A second rule of thumb is that it…

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Do your customers really buy price?

by Ed Zimmerman — President, pizza.com

Everyone is running promotions, discounts, coupons and group-buying programs, all in search of the consumer whose only point of reference today is how much…

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Are you really ready for carry out?

by Ed Zimmerman — President, pizza.com

More and more Americans order prepared food to go – and eating establishments that cater to this trend are poised for a healthy increase in incremental sales.

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Drive sales with kid-centric meals

by Ed Zimmerman — President, pizza.com

Many pizzerias feel the pinch of a stubbornly slow economy. High gas and food prices have many families cutting back on dining out or trading down to less…

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