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Scott Sharon

Scott Sharon
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Recent Contributions


Should you switch to fully digital or combination digital and printed menu boards?

by Scott Sharon — CEO, START

Switching from static menu boards to new digital menu boards is a big step for restaurant operators. Digital menu boards have more components, are more costly…

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Restaurant digital signage is heating up

by Scott Sharon — CEO, START

Digital menu board blogger looks at hot trends in restaurant digital signage. Digital menu boards and restaurant digital signage are getting smarter and and…

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Where are the traditional menu board companies?

by Scott Sharon — CEO, START

I remember when I was studying for my master's degree in marketing one of the professors told me something I will never forget. He said you have to always know…

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How to survive a down economy

by Scott Sharon — CEO, START

In my last blog I commented on how our poor economy was slowing down implementation of new technologies such as digital menu boards. I received a lot of…

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Slow economic recovery slows digital menu board deployments

by Scott Sharon — CEO, START

Many of us have been working hard on the development of digital menu boards (and digital signage) and investing capital for several years because we believe…

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Digital menu boards will change restaurant industry

by Scott Sharon — CEO, START

To begin I would like to state I am not stupid enough to believe the development of digital menu boards or digital signs are nearly as important as the…

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Are digital menu boards really that complicated?

by Scott Sharon — CEO, START

We all know there's a lot of differences between digital menu boards and traditional menu boards. They are new and there's a lot to learn, but are they really…

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Are all digital menu boards the same?

by Scott Sharon — CEO, START

In the past few months I have attended several major trade shows to see what's new and visit with my friendly competitors to see how they are doing. I know…

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