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News & Media From Valerie Killifer

5 ways to achieve brand relevance

by Valerie Killifer — Editor, FastCasual.com

Form partnerships with like-minded individuals and integrate the brand with its community, employees and partners.

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Using social media conversations to foster brand awareness

by Valerie Killifer — Editor, FastCasual.com

Most online conversations are positive; however customer service is an easy point of contention.

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Digital technology helping restaurant operators reach more guests

by Valerie Killifer — Editor, FastCasual.com

A Q&A with OLO founder and CEO Noah Glass on the new digital customer and the technology driving their dining experiences.

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PCI webinar discusses reputation management, systemwide compliance

by Valerie Killifer — Editor, FastCasual.com

May 23, 2012

The enforcement of PCI compliance can be difficult for franchisors to navigate who are looking to establish cooperation across their franchise system.

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What’s the hottest segment of the restaurant industry? Fast casual. [Infographic]

by Valerie Killifer — Editor, FastCasual.com

Since the economic downturn, the fast casual segment has led the restaurant industry in both sales and unit growth. And it continues to outperform on both…

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Social media management systems strike effective balance

by Valerie Killifer — Editor, FastCasual.com

September 19, 2011

Having a social media management system has become a necessary tool for restaurant operators trying to sift through the vast and varied customer comments…

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Truitt Bros. Northwest Sustainability Tour highlights menu

by Valerie Killifer — Editor, FastCasual.com

The topic of sustainability has been an elusive one for restaurant operators, who have been inundated in recent years with foodservice buzzwords such as…

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Restaurant data breach highlights vulnerabilities

by Valerie Killifer — Editor, FastCasual.com

July 26, 2011

The payment-card data breach at a Margarita's restaurant in Huntsville, Texas, is shedding further light on the vulnerability restaurants face from debit- and…

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Senate votes to reject swipe-fee reform delay

by Valerie Killifer — Editor, FastCasual.com

June 8, 2011

The Senate voted Wednesday to reject a delay for the much needed debit-card swipe-fee reforms being released by the Federal Reserve. The reforms are scheduled…

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FastCasual.com releases Top 100 Movers & Shakers

by Valerie Killifer — Editor, FastCasual.com

FastCasual.com has released its sixth annual Top 100 Movers & Shakers, a ranking of the best fast casual concepts of 2010.

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NAFEM Show highlights energy savings

by Valerie Killifer — Editor, FastCasual.com

February 10, 2011

Exhibitors on day two of the North American Foodservice Equipment Manufacturers Show expressed optimism about the number of attendees at this year’s event…

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CEO Q&A: Jack Butorac of Marco’s Pizza

by Valerie Killifer — Editor, FastCasual.com

Jack Butorac emerged from retirement mode to help lead Marco's pizza's expansion into 17 states.

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Wells Fargo mobile payment pilot ready for roll out

by Valerie Killifer — Editor, FastCasual.com

Wells Fargo & Company is rolling out a Visa microSD mobile payment pilot that will include 200 Wells Fargo team members who are users of specific…

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Exit41 launches Facebook ordering app

by Valerie Killifer — Editor, FastCasual.com

November 16, 2010

Exit41 has officially launched a new web-based solution that will let Facebook fans of restaurant brands order meals via the social networking site. The app…

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