Ad firm awarded for Pizza Hut's VIP Program

"We are very pleased to be recognized for the tremendous success of the Pizza Hut VIP program," said Paul Bowman, managing director of direct and loyalty at hawkeye | GROUP. "Driving growth and retention of best customers is always a goal, but the VIP program excelled in keeping Pizza Hut's best customers best. The extra effort in integrating all the advertising channels, from direct mail, to the Web, in store, TV and even telemarketing, has really paid off for us and Pizza Hut."