After closing 20% of stores, Pizza Patron sets sales record
Pizza Patrón announced that despite closing nearly 20 percent of its stores in 2013, it achieved the highest overall yearly sales in the company's history.
Pizza Patrón opened seven new restaurants and closed 20 locations in multiple markets in 2013. Although the company is forecasting that a handful of additional locations will close in 2014, executives said the company expects to finish this year with 25 new stores — over 30 percent growth above the current store count, according to a news release.
"Suspending our franchise sales program has allowed us to become a restaurant company again. We are focused on two things — food and people," said Antonio Swad, founder of Pizza Patrón, in the release. "By closing some of our most poorly operated stores and purging the system of our least engaged operators, we are now able to concentrate our focus on the fundamentals of our restaurant business."
Swad, founder and CEO of the Mexican pizza chain, recently took over the role of company president. Since taking the helm, Pizza Patrón's staff has been reduced by more than 30 percent, a new store development model has been initiated and a narrowed brand focus has been triggered.
"I believe Pizza Patrón is more relevant now than ever," said Swad. "We have a very focused brand that also has extremely broad appeal. It's a great position to be in only if you can execute at a high level. We are moving forward with a great group of talented and committed franchisees. In addition, we are building company-owned stores for the first time in our history. I am confident that this will be a huge year for Patrón."
Read more about growth.