News

Aoki's Pizza partners with Microsoft Xbox for Christmas promo

November 4, 2003

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NAGOYA, Japan—Microsoft's Japanese arm has paired up with Aoki's Pizza to drive Xbox sales for the Christmas season.

According to a news release, the promo, which has the tagline "Eat Aoki's Pizza, Get an Xbox," will kick off on Nov. 7 and last until Dec. 25.

One hundred Aoki's Pizza eaters will win a free Xbox, while 30 others will win an Xbox game. To be entered in the drawing, Aoki's customers must spend at least 2,000 yen (U.S. $18.25).

In addition to TV commercials, the giveaway will be promoted on Aoki's pizza boxes bearing an Xbox theme.