News

Blaze Pizza 'Keepin It Real' in 2017

March 29, 2017

Blaze Pizza won't have any artificial additives in its menu items as part of its "Keepin' It Real" initiative, which also encourages guests to commit to keeping it real this year, thus unlocking a free Blaze pizza promotion, according to a press release.

"We believe that food free from artificial additives simply tastes better," Jim Mizes, Blaze Pizza president and COO, said in the release. "We're fully committed to clean food and we encourage other national pizza chains to follow suit."

Blaze Pizza will be the fifth largest pizza chain in the U.S. by 2020, and the concept worked with suppliers for 18 months to throw out high fructose corn syrup, artificial colors, flavors and preservatives.

"To deliver against our commitment, several of our sources upgraded their recipes just for us.  In some cases, we had to seek out new partners," Executive Chef Bradford Kent said in the release. "It took months of review before we finally found a banana pepper that met our standards for both color and taste, without artificial colors or preservatives, but it was worth the time invested. You really can taste the difference."