Boston Pizza Foundation launches new kid-focused cause

Jan. 15, 2014

The Boston Pizza Foundation today announced the launch of a new signature cause for its national fundraising and charitable efforts called Boston Pizza Foundation Future Prospects. According to a news release, BPF Future Prospects will work with leading organizations across Canada to raise money and awareness for mentoring programs that help Canadian youth.

"Boston Pizza believes that strong role models inspire kids to be great," said Cheryl Treliving, executive director of the Boston Pizza Foundation Future Prospects. "With the launch of Future Prospects we are committed to working with our franchisees from coast-to-coast to address the growing need to provide kids with access to mentors and role models that inspire them to thrive, succeed and realize their individual goals."

Earlier this year, BPF Future Prospects announced a five-year pledge to invest a minimum of $1.5 million in support of mentoring programs that help increase the number of 'Bigs' participating in Big Brothers Big Sisters.

BPF Future Prospects has also committed $1 million in support of Live Different, a Canadian not-for-profit organization that delivers motivational school assemblies, workshops and leadership training programs through Canada's public, Catholic, and independent middle and secondary schools. BPF Future Prospects will also continue working with long-standing partners Kids Help Phone to ensure young people will have ongoing access to its counseling and support services 24/7 and the JDRF Ambassador and Leadership program which provides youth and teens with type 1 diabetes opportunities for leadership.

Read more about cause marketing.

Topics: Marketing / Branding / Promotion, Social Responsibility

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