Boston Pizza rolls out new ad campaign
March 31, 2008
RICHMOND, British Columbia — Boston Pizza International Inc. has launched a new national television ad campaign airing on major networks and specialty channels across Canada.
The campaign launches with three 30-second TV spots based on real stories from various Boston Pizza franchisee, employees, and guests and how Boston Pizza brings communities together. The new commercials were created by Toronto-based ad firm Lowe Roche.