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Boston's promo benefits Juvenile Diabetes research
January 27, 2010
Dallas-based Boston's Restaurant & Sports Bar is teaming up with the Juvenile Diabetes Research Foundation International (JDRF), the largest charitable advocate of diabetes science worldwide, to support the organization's efforts to find a cure for type 1 diabetes and its complications.
During its annual Valentine's fundraiser, all Boston's restaurants across the United States will sell heart-shaped pizzas and desserts and donate $1 from each item sold to JDRF. Additionally, customers can purchase paper hearts for $1 each and personalize them with Valentine's Day messages. The paper hearts and various desserts will be sold Jan. 11 – Feb. 14, and the heart-shaped pizza and dessert promotions will take place Valentine's Day weekend, Feb. 12 – Feb. 14. All money raised will benefit JDRF research.
This Valentine's tradition was first begun 11 years ago by its parent company, Boston Pizza in Canada. This year will mark the second that the Boston's system in the United States will partner with the JDRF. In 2009, the U.S. Boston's Valentine's promotion raised $31,041 for the organization.
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