News

Brandmuscle publishes 3rd edition of 'The State of Local Marketing Report'

November 29, 2016

The third edition of The State of Local Marketing Report published several surprising findings and gave a blueprint for success to national and global brands looking to interact with local entities, according to a press release. The report consolidated more than 2,100 survey responses from small business affiliates of big brands, analyzed five years' worth of channel marketing investments made by brands, and included stories and input from marketing leaders and local affiliates.

"As we continue to define the local marketing category, we wanted to share some insight into what is happening at the local level and showcase key learnings from our clients who are leaders in this space,”"said Chief Strategy Officer of Brandmuscle, Clarke Smith, the report's publisher. "This year’s report combines our original research with advice from marketing leaders who are dealing with today’s local marketing challenges for some of the largest brands in North America.”

Some of the report's findings included the fact that 57 percent of local affiliates need support from a national brand to execute digital marketing, 93 percent of local affiliates will increase or maintain digital marketing spending in 2017, and three of four local affiliates found local events to be effective but difficult to implement.