Christina Aguilera new face of Yum! Brands' hunger relief effort
July 15, 2009
LOUISVILLE, Ky. — Five–time Grammy Award winner Christina Aguilera is now Yum! Brands global spokesperson for World Hunger Relief campaign, the company has announced.
Aguilera will help raise awareness of the hunger issue this fall by appearing in a new public service announcement, advertising and posters made possible by KFC, Pizza Hut and Taco Bell. She will also get the message out by appearing on the World Hunger Relief Web site and in other online hunger relief efforts.
Yum! Brands annual World Hunger Relief campaign is the world's largest private sector hunger relief effort to raise awareness, volunteerism and funds to benefit the United Nation's World Food Programme (WFP) and other hunger relief agencies. More than 36,000 company and franchised KFC, Pizza Hut, Taco Bell, Long John Silver's and A&W All–American Food restaurants located in more than 110 countries participate in the World Hunger Relief.
Christina Aguilera is one of the most successful recording artists of the past decade, selling more than 42 million records worldwide.
WFP is the world's largest humanitarian agency and the United Nations' frontline agency for hunger solutions. In 2009, WFP aims to feed 105 million people in 74 countries.
Topics: Marketing, Pizza Hut