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Chuck E. Cheese to limit kids' marketing
October 11, 2007
Broadcasting & Cable: The chairman of CEC Entertainment, owner of Chuck E. Cheese restaurants, has told the House Telecommunications & Internet Subcommittee the company plans to take steps to limit marketing to kids.
Richard Frank said Chuck E. Cheese would not engage in product placement; would reduce the use of third-party licensed characters in ads; and would limit the showing of food products in its ads.
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