Chuck E. Cheese's revamps fundraising program

Aug. 15, 2013

Chuck E. Cheese's fundraising events have raised more than $10 million for schools and nonprofit children's organizations. The company announced today it has updated its fundraising program to make it easier for these entities to raise even more money.

Most nonprofit, private or public preschool, elementary or middle school, religious group or other nonprofit organization benefiting children under the age of 12 can reserve a fundraising event at Chuck E. Cheese's.

"We chose to revamp and update our fundraising program to really make it more hands-on and easier than ever for schools and non-profits to turn fun into funds for their organization's cause," said Randy Forsythe, executive vice president at Chuck E. Cheese's. "In addition to the millions of families we serve in our stores, we look forward to expanding our involvement in our local communities."

To host a fundraising event, parents, teachers or authorized personnel from a children's organization can call 1-888-CEC-4FUN or go online to set up their event. Once completed, fundraising organizers will digitally receive:

  • English and Spanish flyers they can reproduce and distribute to their organization;
  • Chuck E. Cheese's graphic templates to create custom materials to promote the event; and
  • online invitations powered by Evite.

Chuck E. himself might even visit schools on the day of the event to help generate interest.

On the night of the fundraiser, 15 percent of all register sales generated by the organization during the event — including food, drinks, tokens and merchandise — are donated back to the school or organization.

There is no cost involved and no requirement for teachers, administrators or parents to work during the event. As a token of appreciation for their attendance, educators are offered a free meal and trip into the Ticket Blaster with valid ID.

Read more about cause marketing and promotions.

Topics: Chuck E. Cheese's Pizza, Customer Service / Experience, Marketing / Branding / Promotion, Social Responsibility

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