CiCi's defines 'the real value meal' in new ad campaign

September 21, 2009

CiCi's Pizza launched a new campaign on national television and radio stations last week taking aim at the iconic burger/fries/brown bag value meals.

The new spots, created by Deutsch Advertising LA, feature a fast food bag "salesman" before the CiCi's offer — a 24-foot all-you-can-eat pizza, salad, pasta and dessert buffet for $5 and change — is announced.