Technology
Cicis Pizza launches loyalty program
November 5, 2025
Cicis Pizza has launched it's first-ever loyalty program. Guests who join the program from now until Nov. 30 will receive two adult buffets for $2.99, the price Cicis charged when it first opened 40 years ago, according to a press release.
"This is one of the biggest moments in Cicis history," Jeff Hetsel, president of Cicis Pizza, said in the press release. "For the first time ever, guests can earn points and redeem rewards just for enjoying the food they already love. Cicis Rewards brings our story full circle, honoring the generations who grew up around our buffet while welcoming a new wave of fans. Bringing back the original $2.99 buffet is a thank you to our guests and a promise that real value will always be at the heart of Cicis."
Members can track their points and available rewards directly in the app, and will be alerted to new menu items, limited time offers, surprise savings and even a special birthday offer. Additional rewards and app-exclusive features will roll out in the months ahead. Members earn 10 points for every $1 spent by showing their QR code in the Cicis app or logging in online when placing an order. Guests can redeem points for rewards or keep earning to unlock even more.
The loyalty program was developed under the leadership of Whitney Cartmill, director of customer experience, who drew on years of industry expertise and guest insights to design a loyalty platform that feels true to Cicis' core values.
"We created Cicis Rewards to build stronger connections with our guests and engage with them in a more meaningful way," Cartmill added in the press release. "It's easy to use and designed to make people feel part of something bigger than just a discount. Our guests want value, convenience, and a reason to come back and this program delivers on all three. Launching it with a $2.99 buffet is the perfect way to celebrate."
Cicis Pizza has nearly 300 restaurants in 30-plus states.
