Convenience chain uses POS to boost pizza sales

To help streamline its pizza delivery business, Casey’s General Store has added SpeedLine's POS and enterprise restaurant management, according to a news release. The chain, which has installed the systems at more than 200 of its 1,900 locations, will roll it out at other locations.

Casey's — with outlets in 14 states — offers delivery and carryout pies made from scratch at 98 percent of its sites. After adding delivery a couple of years ago, the chain said sales of whole pies skyrocketed, increasing up to 40 percent in just the first year of delivery.

"The open architecture of the enterprise POS solution from SpeedLine was another critical factor for Casey’s,” Casey's Vice President of Information Technology Rich Schappert said in a news release. "We needed the specialized solution to fit into a multi-POS retail/foodservice environment, and feed data into multiple information and analytics systems above store."

Initial work to institute the software with Casey’s above-store systems and existing retail POS reporting began in 2014, with a lab test and initial pilot implementation. The chain also implemented a SpeedLine system in the head office to feed store data into the company’s information and analytics systems, as well as manage the configuration and security setups for its stores. Additional integrations support visual dispatch controls, as well as web and mobile ordering.

The chain's leaders reported that the systems have helped increase efficiency and sales.

"We have seen notable increases in pizza topping sales," Schappert said.


Topics: Business Strategy and Profitability, Operations Management, POS

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