News

Exec behind 'Best Sports Commercial' of all time is new Marco's CMO

April 3, 2017

Marco's Pizza has named veteran marketing executive Steve Seyferth as its new CMO, according to a news release. Seyferth has a background that includes leading communication initiative’s for Domino’s, General Mills, Kraft, Coors, Gatorade and Ford. He also held the position of vice president at AOL, Time Warner and AT&T AdWorks, according to a news release, and owned SSG Marketing, which worked as a service provider to Marco's.

In fact, the brand credits SSG Marketing with helping establish Marco's as a strategic player on the pizza scene nationally, while also overseeing its public relations efforts. Finally, Seyferth is also credited with helping create numerous award-winning ad campaigns, as well as the 1991 Gatorade "Be Like Mike” campaign featuring Michael Jordan which USA Today named "Best Sports Commercial" of all time in 2016.

"Marco’s Pizza continues to set the pace in the pizza industry, opening a new store every three days," Seyferth said in a news release. "The product is topnotch. The management team has proven its mettle in the restaurant business. And I’m excited to be part of the team.  Now is the time to leverage its growth, its reputation, and its strong Italian roots to position Marco’s as the pizza of choice." 

"Steve is the precisely the right person, in the right position, at the right time for Marco’s Pizza," said President Bryon Stephens. "With Steve’s experience building digital strategies across all platforms both in and out of the restaurant industry, he offers the perspective and leadership we need right now as Marco’s continues to roll out nationally."