Dairy industry works to boost pizza sales

January 1, 2009

Dairyline Radio: A dairy industry trade group has launched an effort to boost pizza sales. According to Dairy Management Inc., about 25 percent of total cheese production, representing more than 25 billion pounds of annual milk production, is used on pizza.

DMI is working with Domino's to develop a line of specialty pizzas that will use up to 40 percent more cheese.