July 13, 2016
Review sites are considered valuable by nearly all diners, according to a new Original Review study and nearly as many are willing to share feedback on their dining experience.
The study polled 500 men and women ages 21 and older, and reports 95 percent of consumers use review sites before dining at a new restaurant. In addition, 90 percent of consumers are willing to submit a review on their dining experience, and return to a restaurant after a bad experience, if they could trust that management saw their negative feedback.
"Consumers will use a review site that they feel is trustworthy and are more than willing to provide feedback when it is easy to do so and they feel they are being heard," said Debra Lukacsko, CEO and co-founder of Original Review, in a release.