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Domino's announces Big Taste Bailout
March 16, 2009
ANN ARBOR, Mich. -- Domino's CEO Dave Brandon will appear in TV commercials promoting the launch of the "Domino's Big Taste Bailout" promotion. The commercials will premier March 17 during Fox's American Idol and will air on most major networks and cable stations.
Filmed on location in Washington, D.C., New York and New Jersey, the TV and on-line spots feature Brandon guiding us from Capitol Hill via Wall Street to Main Street, with an offer to deliver three or more medium, one topping pizzas or oven baked sandwiches for $5 each to American consumers. In an on-line continuation of the promotion, Domino's is launching the Super Big Taste Bailout. Here, consumers are encouraged to nominate a friend in need of a bailout. Two winners, as well as their nominating friends, will receive a year's worth of Domino's Pizza products with the prize delivered directly to their door by Brandon himself.
Leading up to the delivery, a countdown can be viewed on the Domino's Web site Dominos.com indicating when the delivery will take place. On the day of the first delivery, the site will change to show Brandon's location as he arrives at the winner's house. Once the delivery has been made, the countdown for the next recipient of the Super Big Taste Bailout will begin.
In addition to the grand prizes, consumers also have the opportunity to win a Big Taste Bailout meal throughout the promotion.
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