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Domino's appoints 'Secretary of Taste'
February 8, 2009
ANN ARBOR, Mich. -- Domino's Pizza is introducing the Secretary of Taste, a fictional character that will first appear today in national advertising touting Domino's American Legends, its new line of specialty pizzas. The pizzas offer 40 percent more cheese than a Domino's regular hand-tossed pizza.
The campaign, from creative agency Crispin Porter + Bogusky, will include a series of television spots featuring the Secretary of Taste addressing the nation from his office. The spots began airing nationally Feb. 9 on various networks and cable stations and will run through April 12.
Domino's American Legends pizzas are available in six varieties at $12.99 for a large or $10.99 for a medium:
- Honolulu Hawaiian -- Sliced ham, smoked bacon, pineapple, and roasted red peppers with provolone and mozzarella cheeses on a cheesy parmesan crust. Customers can make this pizza "fiery" by adding Tabasco brand Pepper Sauce and jalapenos.
- Cali Chicken Bacon Ranch -- Chicken breast, white sauce, smoked bacon, tomatoes and parsley with provolone cheese and mozzarella cheeses on a cheesy provolone crust.
- Pacific Veggie -- Roasted red peppers, spinach, onions, mushrooms, tomatoes and black olives, with feta, mozzarella and provolone cheeses on a cheesy parmesan crust.
- Memphis BBQ Chicken -- Chicken breast, barbeque sauce, onions and parsley with provolone, mozzarella and cheddar cheeses on a cheesy cheddar crust.
- Buffalo Chicken -- Chicken breast, Buffalo hot sauce, onions and parsley with provolone and American cheeses on a cheesy cheddar crust.
- Philly Cheese Steak -- Steak, onions, green peppers and mushrooms with provolone and American cheeses on a cheesy provolone crust.
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