Domino's brings lava to Mount St. Helens
August 12, 2009
In recognition of Domino's new Chocolate Lava Crunch Cakes, officals from the pizza chain hired a local helicopter to bring in over 1,000 Chocolate Lava Crunch Cakes to tourists as they enjoyed views of Mount St. Helens. Mount St. Helens, located in Washington State, is most famous for a catastrophic eruption in 1980.
Followers of Domino's Pizza on Facebook and Twitter got early clues about the event. The event was reported on throughout the day on Twitter by a Domino's Pizza delivery expert in the helicopter.