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Domino's crisis response garners praise
April 19, 2009
Detroit Free Press: Domino's is getting high marks from social-networking and crisis-management gurus about its response to a YouTube video that shows restaurant employees tampering with customers' food. The incident served as a lesson on the dangers of an online world where someone with a video camera and a grudge can bring a company to its knees with lightning speed.
According to ad industry journal Advertising Age, the company could have been quicker with its response.
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