STRATEGIC PARTNERS
August 15, 2016
When everybody else wants pizza, there's always one sanctimonious hold-out who must have a salad instead. That fact is key in Domino's reasoning for bringing salads home to their customers nationwide, according to a news release this morning about the move.
"Now everybody can be happy on pizza night," said Joe Jordan, chief marketing officer at Domino's, in the release. "There's no shame in wanting salad when everyone else wants pizza, especially now that Domino's has found a perfect way to offer even more options for customers across the country."
The pizza chain has three varieties of green concoctions for the "rabbits" in the crowd, including garden, chicken Caesar and chicken apple pecan. All three are pre-packaged, according to the release.
The chain is working with Ready Pac Foods to deliver the vegetable compilations, which sell for $5.99 when paired with Domino's mix and match menu items like, two-topping medium pizzas, chicken wings, cheesy breads, sandwiches, pastas and — for those who want to completely defeat the purpose of the salad — cookie brownies.
